Tita Friday

Tita Friday TITA FRIDAY specializes in thoughtful branding and writing. We help brands tell their story with clarity and care.

Services include: Branding, Writing, Ghostwriting, PR, and Social Media Management.

Today, September 23, I’m pausing the usual funny posts.Today is the Feast of St. Pio of Pietrelcina, Padre Pio. 🤍One of ...
23/09/2026

Today, September 23, I’m pausing the usual funny posts.

Today is the Feast of St. Pio of Pietrelcina, Padre Pio. 🤍

One of the things I have always loved about Padre Pio is how simple his reminder was:

“Pray, hope, and don’t worry.”

Three little things that can be surprisingly difficult to do, especially the last one.

So today, just a quiet reminder to have faith when things feel uncertain, to keep hoping when answers take longer than we would like, and to pray for the things we carry quietly in our hearts.

Padre Pio, pray for us. 🙏🤍

May we have a little more faith, a little more hope, and a little less worry today.

Today, September 22, is Dear Diary Day. 📖Which feels suspiciously convenient because… I actually made one. 😂Apparently a...
22/09/2026

Today, September 22, is Dear Diary Day. 📖

Which feels suspiciously convenient because… I actually made one. 😂

Apparently all those years of overthinking, talking to myself, writing things down, making questionable decisions and then analyzing those questionable decisions finally became a marketable skill.

50+ and Still Utterly Fabulous is a journal for women 50+… and for anyone who loves a woman who has lived enough life to have stories, opinions, receipts, and absolutely no desire to explain herself anymore.

Chic on the outside, unfiltered on the inside.

Some pages are thoughtful. Some are funny. Some may make you stare into the distance and reconsider several life choices.

Basically, Dear Diary… but with reading glasses nearby. 😂

And since today is literally Dear Diary Day, I am taking this as official permission from the universe to shamelessly promote my own journal.

Available on Amazon. 🖤
🔗 in bio.

PS: This may be the first ridiculous national holiday that has actually helped my marketing. I would like that entered into the record. 😂

Today, September 21, is Earth, Wind & Fire Day. 🎶✨And yes, I do remember the 21st night of September. 😂As a proud Gen X,...
21/09/2026

Today, September 21, is Earth, Wind & Fire Day. 🎶✨

And yes, I do remember the 21st night of September. 😂

As a proud Gen X, this is one national day that requires absolutely no explanation. Put on Earth, Wind & Fire and suddenly Monday has turned into a Boogie Wonderland.

We have Reasons to dance.
We can Let’s Groove our way through Monday.
And if the weekend already feels like After the Love Has Gone, well… at least the music is good. 😂

But Every Now and Then will always have a special place on my playlist. ❤️ My all-time favorite.

Some songs age. Some songs become nostalgia. And some songs come on decades later and somehow still make you want to get up and dance.

Earth, Wind & Fire definitely belongs in the last category.

PS: Gen X: technically. Music taste: excellent. Typing accuracy: depends entirely on the finger-to-key ratio. 😂

Today, September 20, is National Gibberish Day. 🗯️Which is perfect, because apparently it’s ALSO National Fried Rice Day...
20/09/2026

Today, September 20, is National Gibberish Day. 🗯️

Which is perfect, because apparently it’s ALSO National Fried Rice Day, National Queso Day, National String Cheese Day, National Pepperoni Pizza Day, National Punch Day AND World Paella Day. 😂

So basically:

Blah blah cheese… rice… pizza… queso… paella… something something lunch.

There. I believe I have observed all seven holidays responsibly.

The Frenchie has no idea what I’m saying, but he heard cheese, so he remains fully engaged.

P.S. If you started reading this caption and forgot what the point was halfway through… congratulations. You’re celebrating correctly. 😂

After three weeks of writing about Nike, I thought I was finally moving on.Then I opened LinkedIn this morning and saw a...
19/09/2026

After three weeks of writing about Nike, I thought I was finally moving on.

Then I opened LinkedIn this morning and saw a post about Gucci.

So naturally, I wrote a 19-minute essay.

As one does. 😆

The short version:

🖤 I don’t think Gucci’s problem is only operational anymore.

👠 I don’t think the problem is that the clothes are dark. Tom Ford did dark beautifully. The difference is that his Gucci still had heat, glamour, s*x, and confidence.

👜 I think house codes should feel like signatures, not wallpaper.

👀 I think Demna has studied Gucci very carefully. I’m just not yet convinced that studying Gucci and feeling Gucci are the same thing.

💸 And I still believe you cannot cost-cut your way into desirability. You can make the store smaller, but eventually somebody still has to put something inside it that people desperately want to buy.

Which is how I ended up with this:

Gucci Is Not the Addams Family. It Is the Corleone Family.

Morticia is fabulous. Wednesday is iconic.

But Gucci, to me, has always felt closer to the Corleones: heritage, ritual, tailoring, Italian swagger, family codes, and that very specific kind of confidence that doesn’t need to explain itself.

Again: the family aesthetic. Not the organized crime. 😆

Full essay here:

https://medium.com//gucci-is-not-the-addams-family-it-is-the-corleone-family-a5bd21325936

PS: Yes, it’s a 19-minute read.

I know.

Apparently brevity and I are currently taking some time apart.

Today, September 19, is International Talk Like a Pirate Day. 🏴‍☠️And after six straight days of chocolate, donuts, chee...
19/09/2026

Today, September 19, is International Talk Like a Pirate Day. 🏴‍☠️

And after six straight days of chocolate, donuts, cheeseburgers, guacamole and Monte Cristos, we have finally left the restaurant.

Apparently we’re pirates now. 😂

I don’t actually know how to talk like a pirate beyond “ARRR.” Fortunately, today that seems to be enough.

Eye patch? Cute for seven minutes.
Walking the plank? Unnecessarily dramatic.
Buried treasure? Interested.
If the treasure happens to be a handbag, even better.

And the Frenchie has been promoted to First Mate despite contributing absolutely nothing.

PS: ARRR. That’s it. That’s the full extent of my pirate vocabulary. 🏴‍☠️

Three weeks ago, I wrote an essay about Nike.I thought I was done.I was not. 😆Since then, a few things happened that mad...
18/09/2026

Three weeks ago, I wrote an essay about Nike.

I thought I was done.

I was not. 😆

Since then, a few things happened that made the original argument more interesting: Alex Eala stepped further into fashion and culture, Alexandre Arnault joined Nike’s board, Kylian Mbappé left Nike for On, and the whole question of sport, lifestyle, athletes and brand desirability became even bigger.

So I wrote a follow-up:

Three Weeks Later, I’m Still Thinking About Nike

The basic idea is still the same:

Nike should compete with Nike.

Sport should stay at the center.

But the center does not have to be the perimeter.

Athletes have lives beyond competition. Customers have lives beyond sport. And some of Nike’s biggest opportunities may exist in those “other 18 hours.”

It also asks a bigger question:

What does a modern athlete-brand relationship look like when athletes are no longer just endorsers, but cultural figures, product partners and sometimes even business partners?

And somehow, despite all the detours, I still landed where I started.

Nike’s biggest competitive advantage is Nike.

Read it here:
https://medium.com//three-weeks-later-im-still-thinking-about-nike-6c45d7f7a990

PS: I did not expect to spend this much time thinking about Nike.

I had other hobbies.

Probably.

Today, September 18, is National Cheeseburger Day. 🍔Yes. Again. 😂September 15 was Double Cheeseburger Day.Three days lat...
18/09/2026

Today, September 18, is National Cheeseburger Day. 🍔

Yes. Again. 😂

September 15 was Double Cheeseburger Day.
Three days later, apparently we’re back.

But today it’s only one patty, so I believe the word we’re looking for is moderation.

And obviously there are fries. Because I may respect the calendar, but I also have standards. 🍟

At this point, I’m not planning these posts anymore. I’m simply reporting for duty.

P.S. Sunday was chocolate. Monday donuts. Tuesday double cheeseburger. Wednesday guacamole. Thursday Monte Cristo. Today cheeseburger. If tomorrow is salad, I’m calling in sick.

Today, September 17, is National Monte Cristo Day. 🥪At this point, I’m not choosing the food. I’m simply following the c...
17/09/2026

Today, September 17, is National Monte Cristo Day. 🥪

At this point, I’m not choosing the food. I’m simply following the calendar. 😂

Sunday: Chocolate.
Monday: Donuts.
Tuesday: Cheeseburger.
Wednesday: Guacamole.
Thursday: Monte Cristo.

And honestly, a sandwich with ham, turkey, cheese, jam and powdered sugar sounds like someone couldn’t decide between lunch and dessert and said, “Why should I have to?”

I respect that kind of commitment.

PS: Tomorrow’s national day needs to be lettuce. This is getting out of hand.

I have once again reported for work at a company that has never hired me.I’ve been playing with imagined Nike designs an...
17/09/2026

I have once again reported for work at a company that has never hired me.

I’ve been playing with imagined Nike designs and reworking a few Gucci styles. Apparently, my imaginary career has been progressing without informing this account.

Today, Birkenstock.

I’ve loved Birkenstocks for over 30 years. They were practically my only footwear during all nine months of pregnancy. When I could no longer see my feet, I trusted they were still down there handling the situation.

The Boston is my favorite. Then I came across Birkenstock’s “Your Blank Canvas” post here on Instagram about personalizing their shoes.

Nobody contacted me. I saw a post and assigned myself homework.

I’ve always loved loafers, Oxfords and brogues, especially when I had to dress up more for work. Some days, ballet flats. Other days, shoes that looked like they’d read the agenda.

So here’s my imagined Boston: the roomy, open-back shape, wingtip detailing, full center lacing instead of a buckle, and two-tone suede.

Chocolate and tan. Black and white. Taupe and ivory.

I’d wear these with tailored trousers and a crisp shirt to an office with a relaxed dress code. My feet have attended enough meetings. They deserve benefits.

AI helped me visualize the idea without rough-sketching every version. It did not spare anyone from “No, BOTH panels must be suede.”

Boston, Brogued.

PS: My imaginary employment offers no salary, but the dress code is excellent.

— Tita Friday

Independent design concept, visualized with AI. Uncommissioned, unpaid, and not affiliated with Birkenstock.

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