New Directions Inc.

13/03/2018

What's more harmful than not creating ads at all? Creating ads that don't deliver.

Creating ads that don't deliver is just as harmful as not creating ads at all.

09/03/2018

Costly missteps can break your business and your client's business as well. Avoid these dreadful marketing mistakes and do your business, and your client's business, a favor.

Costly missteps can break your business. Do your bottom line (and your customers) a favor by conducting a quick audit of your marketing strategy.

28/02/2018

Did you know a goofy vegetable toy revolutionized advertisements? Well now you do.

A story of goofy vegetables and the power of television.

24/02/2018

The penultimate year of the decade is upon us. It's a very exciting time as marketing game-changers take flight.

See which 4 B2B trends will start to mature in 2018. Expect technology advances, organizational cultural shifts, and buyer-behavior changes that will push B2B marketing in new directions.

21/02/2018

With the success of the Super Bowl commercials, maybe there's something we can take away from their strategy.

20/02/2018

Social Media is changing, the law is changing, and net neutrality will affect digital advertising this 2018. We can't just sit around and do nothing. We need to step up and ride the tide of the new landscape.

Ad blockers, live video and AI present opportunities as well as challenges.