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Estima Dedicated to the promotion of ideas, movements, people and products that are of value to country. Ask Estima to see what they can do for your product.

To get that all important but imperceptible nod from the viewer, reader, listener or passerby, we create a 'common sense' regarding what you want to sell him. The customer is no longer asked for an agreement to purchase your idea, but a willingness to live with it. Simply stated, your product, service or advocacy will be situated in his home and day like a door and dinner. It will enjoy an unquestioned existence, and it will be conspicuous when absent. An idea presented as a common sense has the magic of ritual, the sturdiness of tradition and the incontestability of gospel. To know more about the philosophy click the link. https://www.facebook.com/notes/estima/creating-common-sense/124526287570145/
Comments

11/09/2026

π—§π—›π—˜ 𝗣𝗒π—ͺπ—˜π—₯ 𝗒𝗙 π—§π—›π—˜ π—£π—Ÿπ—”π—§π—™π—’π—₯𝗠 and its owner

07/09/2026
π—§π—›π—˜ π—¦π—£π—”π—–π—˜ π—‘π—œπ—žπ—˜ π—¦π—˜π—Ÿπ——π—’π—  𝗦𝗛𝗔π—₯π—˜π—¦To an adman, the space around a logo is not empty. It is guarded ground. Every brand manual ...
03/09/2026

π—§π—›π—˜ π—¦π—£π—”π—–π—˜ π—‘π—œπ—žπ—˜ π—¦π—˜π—Ÿπ——π—’π—  𝗦𝗛𝗔π—₯π—˜π—¦

To an adman, the space around a logo is not empty. It is guarded ground. Every brand manual has a page for it: the clear zone, the margin no other mark may enter. Nike's is among the strictest in the business, and for good reason. The kit belongs to Nike. Nike designs it, Nike manufactures it, Nike sells it. The athlete wears it. Other brands, as a rule, are kept off it.

Exceptions exist, and they are rare enough that when the US Open commentators saw Alex Eala walk on court, they talked about it on air.

Globe on the left. BPI on the right. The swoosh uncomfortably in between.

Somewhere in Nike headquarters there is a brand guardian who winced. It is his job to feel pain when the margin is breached, and here it is breached, on Nike's own fabric, in front of every network's cameras.

Nike allowed it. That is the value of Eala.

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First Global Building, Gamboa, Legazpi Village
Makati
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