Insightspedia, Inc.

Insightspedia, Inc. Insightspedia, Inc. is the first and biggest Philippines-based Online Panel provider, with access to Now there is an alternative.

The Philippines is still largely a traditional market for Market Research. To date, most research projects still sample, recruit, collect and process data the traditional way- which take ages to turnaround, are more prone to errors, and more costly to run. Insightspedia is a Philippine-based, provider of data solutions and technology for Consumer and B2B survey research. Our digital data collectio

n, innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. Our services include sample selection- particularly on niche demographic segments, data collection, CATI, questionnaire design consultation, programming and hosting, custom reporting, data processing, and data visualization. Our goal as market disruptor is to drive a paradigm shift from offline to online, with a view to be the most trusted provider of comprehensive solutions and services to meet a range of market research needs, that continues to explore new ways to make market research more effective, drive more powerful insights and give competitive business advantage for our partners and clients.

Jollibee gets the most mentions in online discussions about fried chicken, making it the most visible brand, while McDo...
24/04/2026

Jollibee gets the most mentions in online discussions about fried chicken, making it the most visible brand, while McDonald's gets fewer mentions but higher engagement per post, meaning people interact more with its content.

For netizens, taste is still the main factor in choosing the best fried chicken, but service quality and consistency also strongly shape overall opinions of each brand.

Inclusion of Duterte Father-Daughter tandem in Top 12 points to the continued popularity of the Dutertes, at least as of...
23/09/2024

Inclusion of Duterte Father-Daughter tandem in Top 12 points to the continued popularity of the Dutertes, at least as of fieldwork period. It would be interesting to see if they create a halo effect for the two Duterte brothers reported as running.​​

With Sara Duterte and Leni Robredo unlikely to run, Dela Rosa, Revillame and Santos enter the Top 12 in terms of probability.

In the Philippines, voters have often been stereotyped as either rich people or the “masa” (common people), which oversi...
12/09/2024

In the Philippines, voters have often been stereotyped as either rich people or the “masa” (common people), which oversimplifies the true diversity of Filipino voters. Pinasurvey dispells this have identified five distinct voter segments with different needs, values, and motivations, all of which impact their decision-making in casting their votes for the upcoming 2025 elections.

Reach out to us at [email protected].

Following our second Press Conference, we think there’s a better, deeper, more actionable understanding of the different...
10/09/2024

Following our second Press Conference, we think there’s a better, deeper, more actionable understanding of the different voter segments.

The event highlighted the five unique voter segments and their potential impact on the 2025 local and national elections. These insights are highly differentiated mainly because it focuses on voters and understanding their motivations for voting.

For more details, visit the full article here: https://www.bworldonline.com/the-nation/2024/09/05/618985/one-in-three-filipino-voters-value-competence-survey/

Answering your questions live from the Pinasurvey Press Launch.
05/09/2024

Answering your questions live from the Pinasurvey Press Launch.

Keynote speech delivered at the Pinasurvey Press Launch.
05/09/2024

Keynote speech delivered at the Pinasurvey Press Launch.

Happening now: Pinasurvey Press Launch at Crowne Plaza.
05/09/2024

Happening now: Pinasurvey Press Launch at Crowne Plaza.

Are you ready for part 2 of our Intro to Pinasurvey? 🗳️On September 5, please join us via Facebook Live for our second P...
05/09/2024

Are you ready for part 2 of our Intro to Pinasurvey? 🗳️

On September 5, please join us via Facebook Live for our second Press Conference where we do a drill-down of each voter segment, and then demonstrate how our analysis could help candidates strategize and execute better for the next elections.

Stay tuned, stay engaged!

We are inviting you to become a member of our panel. By joining, you will be eligible to participate in our exclusive gi...
24/07/2024

We are inviting you to become a member of our panel. By joining, you will be eligible to participate in our exclusive giveaway, featuring prizes totaling P30,000!

Imagine winning prizes just by sitting at your couch, answering surveys… too good to be true? Not with us! Sign up today and be part of our panel members: https://bit.ly/AnswerMoreSurveys

The “Misunderstood Middle-Class” represents the largest segment in the Pinasurvey. This group includes both Gen Z and Bo...
16/07/2024

The “Misunderstood Middle-Class” represents the largest segment in the Pinasurvey. This group includes both Gen Z and Boomers, highlighting that these generations share the common values such as valuing competence and peer influence over being easily swayed by issues.

Curious about the importance of this segment? Learn more by reading the article here: https://thenewchannel.com/highlights/pinasurvey-2024-media-launch/

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Makati
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