TBWA\ SMP

17/02/2026

Keep your fire running. 🔥🐎

Gong xi fa cai from TBWA\SMP!

13/02/2026

Congratulations to Melvin Mangada on being appointed to the Private Sector Representatives of the Philippine Creative Industries Development Council (PCIDC), a group dedicated to the growth and development of the Philippine creative economy across different industries.

12/02/2026

A BIG SHOUT OUT to our Young Lions finalists, and CONGRATULATIONS to Gabie and CJ, who will be representing the Philippines at Spikes Asia in Singapore!

11/02/2026

A huge congratulations to all the Disruptors who helped TBWA\SMP place 3rd in
Campaign Brief Asia's 2025 Creative Rankings!

07/02/2026

Congratulations to Melvin Mangada on his appointment to the Private Sector Representatives of the Philippine Creative Industries Development Council (PCIDC), a group dedicated to the growth and development of the Philippine creative economy across different industries.

Isang Malikhaing Pagbati! 🎨

We are pleased to welcome the newly appointed Private Sector Representatives of the Philippine Creative Industries Development Council (PCIDC).

We extend our appreciation to these industry leaders for their commitment to representing the interests of our creative professionals. Their expertise will be vital in providing the necessary guidance to move the industry forward. We are honored to have the following representatives on board:

Creative Services: Mr. Melvin Mangada

Cultural Sites: Ar. Royal Pineda

Digital Interactive Media: Mr. James Ronald Henson Lo

Performing Arts: Mr. Mariano "Audie" Gemora

Publishing and Printed Media: Atty. Maria Andrea D. Pasion-Flores

Traditional Cultural Expressions: Mr. Jose Antonio Miguel Reynes Melchor

Visual Arts: Ms. Geraldine Claire Leticia De Borja Araneta

With these appointments, all 9 creative domains are now fully represented, joining Mr. Kenneth Cobonpue (Design) and Mr. Pablo Gabriel R. Malvar (Audiovisual Media) in the council.

We look forward to a productive collaboration as we work toward the growth and development of the Philippine creative economy. 🇵🇭

07/01/2026

Fresh from our Campaign Asia-Pacific AOY win for Digital Innovation, adobo magazine shared their podcast where TBWA\SMP Chief Creative Officer Melvin Mangada and adobo Editor-in-Chief Angel Guerrero discussed the importance of experimentation in TBWA’s creative process and the emerging role of AI in shaping the work that we do.

- Listen to the full episode on Spotify: https://bit.ly/45ldIF2
- Watch the full video on YouTube: https://youtu.be/JEPRERakFmU

06/01/2026

TBWASMP celebrates a banner 2025, earning its 13th Network Agency of the Year title through nonstop experimentation, AI innovation, and human-led creativity.

31/12/2025

Another year of blooming ideas, thriving campaigns, and unstoppable momentum. Thank you to our team and partners who helped us grow in ways we didn't expect. Because at TBWA\SMP, Creativity is always in season. Here's to more growth in 2026!

19/12/2025

Possible Storms began as a solo invitation for artist Pardo de Leon, then became an act of generosity: making room for senior artists, many exhibiting in Manila for the first time.

As Melvin Mangada, our CCO, who also helped shape the exhibition, shared, the show conveys “both the indomitable nature of the human spirit, and the endless possibilities afforded by focused creativity.” He adds, quoting a colleague in advertising: “This exhibit is a statement about friendship, art, emotions and all things that make us humans.”

Here are moments from opening night at Blanc Gallery—where the “storms” aren’t chaos, but possibility. On view until Dec 30.

12/12/2025

Grateful to see TBWA\SMP, part of the Group, recognized as the Philippines’ most awarded agency at .asia AOY 2025, the established benchmark for agency excellence across Asia-Pacific.

This year, our teams earned the widest spread of category wins among agencies in Southeast Asia, demonstrating consistent excellence across disciplines.

A strong year behind us, and more to build ahead.

12/12/2025

Grateful to see TBWA\SMP, part of the Omnicom Group, recognized as the Philippines’ most awarded agency at Campaign Asia AOY 2025, the established benchmark for agency excellence across Asia-Pacific.

This year, our teams earned the widest spread of category wins among agencies in Southeast Asia, demonstrating consistent excellence across disciplines.

A strong year behind us and more to build ahead.

04/12/2025

TBWA was named 2025's Most Impactful National Advertising House at the 12th Annual Paragala Awards, the country’s largest student-judged award-giving body. The winning campaign, Baha for Breakfast—a film on responsible voting—was honored during the ceremony at Holy Angel University in Pampanga.