Branding Raven

13/02/2023

The best advice for anyone who’ll create a brand is to focus on one skill and be known for it.

Sabi pa nga nila, kapag expert ka sa isang bagay mas madali na maghanap ng client.

Tapos may gameplan pa yan na mag 𝗦𝗛𝗢𝗪-𝗨𝗣 ka palagi para malaki ang 𝗜𝗡𝗖𝗢𝗠𝗘.

Until our prayers get answered - 𝘄𝗲 𝗯𝗲𝗰𝗼𝗺𝗲 𝗲𝘅𝗽𝗲𝗿𝘁𝘀. ✨

Every time na gumagawa ka ng content, your audience listen and react to your post.

Nagvi-viral mga post mo.

Pero bakit habang tumatagal hindi ka na relevant?

At the back of your mind, expertise mo yung tinuturo mo.

Tapos well researched pa content mo.

Kaso hindi nagcli-click… hindi na pinapansin post mo.

Linalangaw na?

Naranasan mo na ba to?

Let me share with you the concept of 𝗣𝗶𝗴𝗲𝗼𝗻𝗵𝗼𝗹𝗲 𝗲𝗳𝗳𝗲𝗰𝘁.

🟧 Pigeonhole effect is a strategy used by brands to specifically communicate their branding to their customers so they can easily be remembered.

Ideally, the pigeonhole effect strategy works.

Because you have differentiated your brand from your competitors.

But the moment your brand doesn't introduce a new concept or don’t adapt to your customers needs and preference.

Dito na nawawala ang spark.🚫

𝗧𝗵𝗲 𝘀𝗮𝗱 𝗽𝗮𝗿𝘁 𝗶𝘀 𝘆𝗼𝘂 𝗯𝗲𝗰𝗮𝗺𝗲 𝗶𝗿𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁. 🙈

Why?

🟧 When a brand becomes too closely associated with a specific area a.k.a pigeonhole, it can become stale and lose relevance over time.

🧡 My advice is to keep on developing ways for you to be creative in your personal branding.

Adapt to your customers needs kasi nagbabago sila.

At huwag mo sana hahayaan na mawala sila kasi irrelevant ka na.

08/01/2023

We are looking for our first Branding Project this 2023. Send us a DM so we can let you know how we can team up. 🧡🖤

Send a message to learn more

25/03/2022

𝗠𝗜𝗡𝗨𝗧𝗘 𝗕𝗨𝗥𝗚𝗘𝗥: The Millennials Social Media Paradise 🍔

Organic Marketing is one of the best ways to increase brand awareness of your brand. 🧡

But it's complicated and not easy to pull off.

The best brand that had successful organic marketing campaign through social media is 𝗠𝗶𝗻𝘂𝘁𝗲 𝗕𝘂𝗿𝗴𝗲𝗿.

🍔 Minute Burger is the social media paradise of millennials.

🍔 They have successfully created content that millennials can easily resonate. 🧡

In this content, let’s discover their organic marketing and how they were able to reach Millenials and Gen-Zs while staying true to their solid branding.

🖤 𝗦𝘄𝗶𝗽𝗲 𝘁𝗼 𝘀𝗲𝗲 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. ➡️➡️➡️

Now, my question to you is… Does their branding work? 🤔

𝗬𝗲𝘀! Because most people would go to their social media accounts if they want to know the latest news, trends or even want a good laugh. 🖤🧡🖤🧡

By utilizing their social media brand strategy and great content strategy they were able to increase their brand awareness and cement the minds of people about their burger. 🍔
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15/03/2022

KitKat's is one of the most famous brand’s out there. 🍫

And their ‘key secret’ is their aggressive promotion of their tagline in their branding and marketing campaigns. 🧡

But did you know that they positioned their product as a snack instead of a chocolate bar?

🦅 In this content, I’ll be showing you the‘𝗧𝗼𝗽 𝟯 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀’ used by KitKat for them to succeed in the competitive chocolate bar industry.

𝗦𝘄𝗶𝗽𝗲𝗱 𝗹𝗲𝗳𝘁 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁! ➡️➡️➡️
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07/03/2022

𝟱 𝗨𝗻𝗲𝘁𝗵𝗶𝗰𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀 𝗧𝗵𝗮𝘁 𝗞𝗶𝗹𝗹 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 🦅

Most brands are on the quest to build strong brand and marketing campaigns.

However, some use unethical methods without realizing it.

🖤 I'll reveal the top 5 unethical marketing techniques that can ruin your brand in this content. ➡️➡️➡️

🧡𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗵𝗲𝗹𝗽 𝘄𝗶𝘁𝗵 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮, 𝗗𝗠 𝘂𝘀 𝗻𝗼𝘄!
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03/03/2022

𝐁𝐀𝐂𝐊 𝐓𝐎 𝐁𝐀𝐒𝐈𝐂: 𝗕𝗥𝗔𝗡𝗗 𝗗𝗘𝗦𝗜𝗚𝗡𝗘𝗥 𝗩𝗦 𝗚𝗥𝗔𝗣𝗛𝗜𝗖 𝗗𝗘𝗦𝗜𝗚𝗡𝗘𝗥 🦅

Are you a brand owner who’s struggling to find a designer who transforms your idea into a stunning design? 💡

I know everyone wants to look good every day, and I bet you want to present your brand with the best appearance as much as possible. 🧡

As others always say…

“𝗣𝗼𝘄𝗲𝗿 𝗗𝗿𝗲𝘀𝘀 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝘀𝘀”

And it’s no different when you are trying to capture your audience's attention.

You don’t want to have an eye-languishing design that disappoints customers.

𝗗𝗜𝗦𝗔𝗣𝗣𝗢𝗜𝗡𝗧𝗘𝗗 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 = 𝗟𝗢𝗪𝗘𝗥 𝗖𝗢𝗡𝗩𝗘𝗥𝗦𝗜𝗢𝗡

That is why designers are a vital backbone of building a stern brand.

The role of designers is to bring the brand alive and visible to our naked eye. 👀

🦅 Design mainly works and revolves around building the brand's image and visualization of your products with the same feeling that the brand wants to show the people through it.

As they say, “𝗔 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗵𝗮𝘀 𝘁𝗼 𝗯𝗲 𝘀𝗼𝗹𝗱 𝘃𝗶𝘀𝘂𝗮𝗹𝗹𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝗶𝘁 𝗰𝗮𝗻 𝗯𝗲 𝘀𝗼𝗹𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝘀.” 🖤🧡

🦅 But as a brand owner, you have different design goals depending on the needs of the business.

🖤 Swipe the content to help you understand who you need to hire when you require visual communication, visual publication, logo, imagery, infographics, etc. ➡️➡️➡️
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31/01/2022

𝟯 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗦𝘁𝗲𝗽𝘀 𝗧𝗼 𝗨𝗻𝗹𝗼𝗰𝗸 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 🦅

Positioning your brand in this competitive market.

Well, you might say, “I know my brand very well.”

But still, when you’re branding your business it is a whole different beast.

A complex beast that you need to conquer as a brand owner. 🖤

If your goal is to have your brand be used as a generic term for your product, then your best strategy is to create a brand positioning. 🖤

In this content, you’ll discover the 𝟯-𝗦𝘁𝗲𝗽𝘀 in creating a powerful brand positioning statement. ➡️➡️➡️

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁? 𝗗𝗠 𝘂𝘀 𝗻𝗼𝘄. 🧡
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28/01/2022

𝗙𝗨𝗧𝗨𝗥𝗘-𝗣𝗥𝗢𝗢𝗙 𝗬𝗢𝗨𝗥 𝗕𝗥𝗔𝗡𝗗 𝗪𝗜𝗧𝗛 𝗧𝗛𝗘𝗦𝗘 𝟱 𝗦𝗧𝗘𝗣𝗦 ✈️

The 𝗠𝗮𝗻𝗶𝗳𝗲𝘀𝘁 Netflix series has been on the top 10 for weeks now.

Have you watched it? 🤔

In the Manifest series, it is a story of the 191 passengers who traveled from Jamaica to New York.

They met a turbulence in the sky and when they landed, it is now past 5 ½ years.

Imagine if you are one of the passengers, a brand owner owning a successful brand and for an unknown reason, your plane landed and 5 ½ years has already passed. 🤯🤯🤯

What will happen to the brand you dearly loved?

Will it die or will it succeed without your supervision?

In this content, I’ll be showing you how you can future-proof your brand with 5 steps.

𝗦𝘄𝗶𝗽𝗲 𝘁𝗼 𝘀𝗲𝗲 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁! ➡️➡️➡️

Need help building a future-proof brand?
𝗗𝗠 𝘂𝘀! 🖤🧡

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27/01/2022

𝗧𝗛𝗘 𝗙𝗢𝗨𝗥 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗠𝗜𝗡𝗗𝗦 𝗕𝗘𝗛𝗜𝗡𝗗 𝗔 𝗕𝗥𝗔𝗡𝗗 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 🏠

Most people will hate me for saying this…

Many people are using the title of Brand Strategist but will fail to deliver their services.

Well, it’s not that they can’t live up to their titles, but I think this is a misunderstanding in creating a brand strategy.

The painful part is that business owners will reach out to a brand strategist expecting to receive a comprehensive and in-depth brand strategy, but they will deliver a logo and a Brand DNA.

Nope! That’s not a brand strategy, what they have provided is only a part of the brand strategy.

So in this post, I want to help both freelancers and business owners to understand each role in creating a brand strategy. 🖤

🧡𝗦𝘄𝗶𝗽𝗲 𝘁𝗼 𝘀𝗲𝗲 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲𝘀 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗺𝗶𝗻𝗱𝘀 𝗶𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. ➡️➡️➡️

Need help strategically positioning your brand in the market? 𝗗𝗠 𝘂𝘀 𝗻𝗼𝘄! 🦅

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26/01/2022

𝗚𝘂𝗶𝗱𝗲 𝗜𝗻 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲𝘀 🦅

⚠️𝙄𝙛 𝙮𝙤𝙪’𝙫𝙚 𝙢𝙞𝙨𝙨𝙚𝙙 𝙥𝙖𝙧𝙩 1, 𝙧𝙚𝙖𝙙 𝙩𝙝𝙖𝙩 𝙛𝙞𝙧𝙨𝙩.

Now that you know all the 𝟭𝟮 𝗕𝗿𝗮𝗻𝗱 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲𝘀, how to select your brand personality? 🖤

Well, it’s easy.

Select the most dominant archetype that you want for your business. ✅

The tricky part is if you want to have two or more archetypes in your brand.

Yes, you can do that, but as a brand strategist, I would suggest sticking with 2. 😉

To select them, use Pareto analysis to choose the dominant archetype 80% and a supporting archetype 20%.

𝗝𝘂𝘀𝘁 𝗹𝗶𝗸𝗲 𝘽𝙧𝙖𝙣𝙙𝙞𝙣𝙜 𝙍𝙖𝙫𝙚𝙣, 𝗼𝘂𝗿 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲𝘀 𝗮𝗿𝗲 𝙎𝙖𝙜𝙚 𝗮𝗻𝗱 𝙃𝙚𝙧𝙤 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲. 🦅

We want to be a source of reliable branding information for our students and potential clients (𝗦𝗮𝗴𝗲) and save them from all of their problems (𝗛𝗲𝗿𝗼). 🖤🧡

🧡If you need help in creating a strategic brand, 𝗗𝗠 𝘂𝘀, 𝗼𝘁𝗵𝗲𝗿𝘄𝗶𝘀𝗲 𝘀𝗲𝗲 𝘆𝗼𝘂 𝗼𝗻 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁! 🧡
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24/01/2022

𝗚𝘂𝗶𝗱𝗲 𝗜𝗻 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲𝘀 🦅

There's an unspoken truth about why we can relate to brands.

It is almost as though we knew them.

What is it about these brands that entice us?

Why do we accept them and demonstrate loyalty to their products and services?

Transacting with businesses is always straightforward.

You give the money they provide the product and services, but the brands who extend the connection to their customers after purchase will always win their loyalty.

Through human psychology, brands create a connection to their customer that makes them fall in love. This is where brand archetypes come into the brand-building process.

🧡 𝗦𝘄𝗶𝗽𝗲 𝘁𝗼 𝘁𝗵𝗶𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗺𝗼𝗿𝗲. ➡️➡️➡️

Need help in building a strategic brand that customers fell in love with? 𝗗𝗠 𝘂𝘀 𝗻𝗼𝘄! 🖤

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20/01/2022

𝗨𝗡𝗟𝗢𝗖𝗞𝗜𝗡𝗚 𝗔𝗔𝗞𝗘𝗥'𝗦 𝗕𝗥𝗔𝗡𝗗 𝗣𝗘𝗥𝗦𝗢𝗡𝗔𝗟𝗜𝗧𝗬 🦅

Did you ever wonder why you have your go-to friend and another friend that you're not as close to in a group of friends?

We always have this go-to, or should we call it best friend, that we want them to be with us wherever we go. 🧡

But we also have this friend that we are not that close to.

You don't talk to each other very much, and sometimes you are annoyed with them.

And we all know the reason for this… It's all because of their personalities.

Today, we’ll be diving into one of the most famous frameworks in creating Brand Personality the 𝘼𝙖𝙠𝙚𝙧’𝙨 𝘽𝙧𝙖𝙣𝙙 𝘿𝙞𝙢𝙚𝙣𝙨𝙞𝙤𝙣 𝙋𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙩𝙮. 🧡

𝗦𝘄𝗶𝗽𝗲 𝘁𝗼 𝘀𝗲𝗲 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. ➡️➡️➡️

Having a brand personality is crucial in this ever-changing and highly competitive market.

🖤 Do you need Brand Personality?
🖤 𝗗𝗠 𝗺𝗲 𝗮𝗻𝗱 𝗹𝗲𝘁’𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝗼𝗻𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂!

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