10/07/2026
DFCB's very own Ronie Villanueva, Creative Director and Sports & Gaming Agency Champion, shares his latest thinking with Branding in Asia in his article: “You Can’t Fake Relevance: Why Gaming Is No Longer an Optional Side Quest for Brands.”
Ronie highlights a shift that’s becoming increasingly difficult for brands to ignore. At DFCB, we see this as part of a broader conversation about how creativity evolves through culture and interests, and why understanding spaces like gaming matters more than ever.
Read the full article here:
https://www.brandinginasia.com/you-cant-fake-relevance-why-gaming-is-no-longer-an-optional-side-quest-for-brands/