Studio Madly

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Social Media Management & Static Content for Bánh Mì Kitchen 🥖Bánh Mì Kitchen needed a digital feed that felt as livel...
03/09/2026

Social Media Management & Static Content for Bánh Mì Kitchen 🥖

Bánh Mì Kitchen needed a digital feed that felt as lively, bold, and flavor-packed as their menu.

So we built a dynamic visual system around high-contrast typography, editorial product layouts, and relatable lifestyle moments.

By weaving together punchy food humor, interactive carousels, and menu-focused callouts, we created a social aesthetic designed to turn passive scrollers into immediate cravers.

That is how we do work that is MADLY clever.

FoodMarketin

Event Planning & Production for Bánh Mì Kitchen 🥖 Bánh Mì Kitchen challenged us to create an influencer and company wi...
03/09/2026

Event Planning & Production for Bánh Mì Kitchen 🥖

Bánh Mì Kitchen challenged us to create an influencer and company wide event to celebrate their milestone 10-year anniversary.

The goal was to design an immersive experience to strengthen brand loyalty and engage their corporate team, franchisees, and content creators.

A vibrant, street-style event production allowed us to take a creative and vibrant approach, truly immersing guests into the brand world.

At Studio MADLY, we handled the end-to-end design and ex*****on - from the anniversary logo, merch, program management, influencer invites, to the event design.

We transformed the outdoor venue to bring an authentic vietnamese, high-energy mood to the celebration - making room for nostalgia to appropriately celebrate the huge milestone.

That is how we do work that is MADLY clever.

EventDesign

Event Planning & Production for Bánh Mì Kitchen 🥖 Bánh Mì Kitchen challenged us to create an influencer and company wi...
03/09/2026

Event Planning & Production for Bánh Mì Kitchen 🥖

Bánh Mì Kitchen challenged us to create an influencer and company wide event to celebrate their milestone 10-year anniversary. The goal was to design an immersive experience to strengthen brand loyalty and engage their corporate team, franchisees, and content creators.

We wanted fuests to be immersed into the brand world, and did that through a vibrant, street-style design approach. We transformed the outdoor venue to bring an authentic vietnamese, high-energy mood to the celebration.

At Studio MADLY, we handled the end-to-end design and ex*****on - from the anniversary logo, merch, program management, influencer invites, to the event design.

We understood the incredible milestone, and paired it with elements to cue nostalgia and celebrate the last 10 strong years of the brand.

That is how we do work that is MADLY clever.

EventDesign

Five years of doing what we love. MAD for growing brands since 2021 💙From strategy and identity to campaigns and experie...
25/08/2026

Five years of doing what we love. MAD for growing brands since 2021 💙

From strategy and identity to campaigns and experiences, MADLY works with brands to shape what’s next.

Have a brand ready for its next chapter? Let’s make it MAD.

MNL | SG

[email protected]

10/08/2026

5 years of doing what we love 💙

To our team, our brand partners, and everyone who’s been part of the journey—thank you for five years of mad fun!

Content Planning & Production for Sephora Singapore Sephora challenged us to craft social media content that highlights ...
22/07/2026

Content Planning & Production for Sephora Singapore

Sephora challenged us to craft social media content that highlights the true daily value of its beauty essentials. The objective was to capture attention in a crowded digital space while educating consumers on how a wide range of high-quality products can fit seamlessly into their everyday routines.

Our solution? Direct-to-the-point, thumb-stopping visuals and short-form videos allowed us to take a completely different approach. We moved past standard product showcases to build highly aesthetic, educational content blocks that highlight product textures, applications, and immediate benefits.

That is how we do work that is MADLY clever.

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Content Planning & Production for Kool Kool challenged us to break through the noise of a heavily saturated drinkware ma...
20/07/2026

Content Planning & Production for Kool

Kool challenged us to break through the noise of a heavily saturated drinkware market. They needed a fresh way to reverse declining social media engagement and reconnect with a younger audience of students and professionals.

An open creative brief allowed us to take a completely different approach. It gave our team the freedom to experiment and redesign how the brand presents its flagship line of insulated bottles.

At Studio MADLY, we paired lifestyle-driven content matching their product palette with a targeted media buying strategy. This distinct shift in direction gave the brand a consistent, elevated social presence that delivered an 80% increase in click-through rate and a 229% surge in engagement.

That is how we do work that is MADLY clever.

Content Planning & Production for Betty Crocker The challenge for Betty Crocker was to pe*****te a highly diverse Southe...
20/07/2026

Content Planning & Production for Betty Crocker

The challenge for Betty Crocker was to pe*****te a highly diverse Southeast Asian market. While globally celebrated for easy gourmet baking shortcuts, the brand faced the unique hurdle of adapting its rich heritage to local regional breakfast palettes 🥞

Anchoring the launch around an ownable family ritual allowed us to take a completely different approach. We built a creative visual strategy around the “Flip The Morning” campaign, shifting focus toward making pancake breakfast moments a fun, essential family occasion. 🍳

At Studio MADLY, we drew inspiration from the warm, cozy aesthetic of classic 2000s home magazines to build consistency across their digital sphere. By modernizing the look while re-introducing the global master brand guidelines, we delivered visually catchy content and copy that appeals directly to modern moms.

That is how we do work that is MADLY clever.

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Product & Talent Photography, Video & Static Content Production for Aveeno Philippines Aveeno challenged us to introduce...
08/07/2026

Product & Talent Photography, Video & Static Content Production for Aveeno Philippines 

Aveeno challenged us to introduce a major category expansion to the local market: their new Skin Relief and Daily Moisturizing Body Wash Refills. The objective was to generate strong awareness and consideration for this eco-friendly format by creating compelling materials that reinforce the brand’s leadership in sensitive skincare and sustainability.

An approach focusing on lifestyle, science, and natural elements allowed us to create a distinct narrative. Moving away from traditional clinical styles, we crafted a premium visual story highlighting how mindful shoppers can protect their skin barrier while making a conscious choice for the planet.

At Studio MADLY, we balanced regional playbook guidelines with our own clean static and video production. By seamlessly blending organic nature elements with clear sustainability messaging, we gave this major product refill launch a modern, elevated social presence.

That is how we do work that is MADLY clever.

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Content Planning & Production for Aveeno Philippines Aveeno challenged us to strengthen their position as the leading sc...
08/07/2026

Content Planning & Production for Aveeno Philippines

Aveeno challenged us to strengthen their position as the leading science-based therapeutic skincare brand in the local market. They needed to build a direct connection with individuals dealing with sensitive skin conditions like dryness and chronic itch.

An educational, lifestyle-driven social grid allowed us to take a completely different approach. We structured a cohesive summer campaign that moved away from clinical, cold product shots, replacing them with warm visual guides and practical skincare tips.

At Studio MADLY, we paired clean design layouts with highly relatable copy focusing on the fast-acting benefits of their Triple Oat Complex. By highlighting how the product swiftly soothes and safeguards compromised skin barriers in just 20 seconds, we gave the brand an accessible, routine-oriented digital presence.

That is how we do work that is MADLY clever.

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Shaw Blvd
Mandaluyong
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