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You already have a lot of customers who love your product and service, but you might be missing out on some of the peopl...
24/09/2022

You already have a lot of customers who love your product and service, but you might be missing out on some of the people who are still considering buying from you.

That's why it can be so important to make sure that every email that comes from your email marketing list is relevant to those potential customers and makes them want to buy from you.

So how do you do this? Well, here are some tips:

๐Ÿ“ฃ ๐€๐ฏ๐จ๐ข๐ ๐ฌ๐ž๐ง๐๐ข๐ง๐  ๐œ๐ฅ๐ข๐œ๐ค๐›๐š๐ข๐ญ ๐ฌ๐ฎ๐›๐ฃ๐ž๐œ๐ญ ๐ฅ๐ข๐ง๐ž๐ฌ. They will turn off customers and increase unsubscribes. Instead, think about what your subscribers want or need from you and focus on delivering that in the email itself.

๐Ÿ“ฃ ๐๐ฎ๐ข๐ฅ๐ ๐ญ๐ซ๐ฎ๐ฌ๐ญ ๐›๐ฒ ๐๐ž๐ฅ๐ข๐ฏ๐ž๐ซ๐ข๐ง๐  ๐ญ๐ก๐ž ๐ฌ๐ž๐ซ๐ฏ๐ข๐œ๐ž ๐จ๐ง ๐ญ๐ข๐ฆ๐žโ€”when you promise something, keep it! This is important for building brand loyalty and loyalty with recurring customers.

๐Ÿ“ฃ ๐ƒ๐จ๐ง'๐ญ ๐Ÿ๐จ๐ซ๐ ๐ž๐ญ ๐ญ๐จ ๐›๐ž ๐ก๐ฎ๐ฆ๐š๐ง! Your subscribers want to feel like they're talking to a person, not just a faceless company or website, so give them some personality!

Follow to learn more about email marketing.

Wanna work with me? Let's talk ๐Ÿ‘‰ calendly.com/dlmdigital/solutions

๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š is a great way to build relationships with your audience and grow your business.It's also an amazing opport...
22/09/2022

๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š is a great way to build relationships with your audience and grow your business.

It's also an amazing opportunity to share interesting facts, true stories, and other important information. When creating your own, remember to highlight the most relevant points in your design. Engage your audience with language that's simple and easy to understand. Most importantly, make sure that what you're sharing on social media is supported by accurate data and research.

Follow to learn more about social media marketing.

Wanna work with me? Let's talk ๐Ÿ‘‰calendly.com/dlmdigital/solutions

๐„๐ฆ๐š๐ข๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  is a great way to build your brand and keep in touch with your customers.There are many types of email m...
20/09/2022

๐„๐ฆ๐š๐ข๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  is a great way to build your brand and keep in touch with your customers.

There are many types of email marketing, each with its own benefits and drawbacks.

Here's a quick rundown of the most popular types:

๐—˜๐—บ๐—ฎ๐—ถ๐—น ๐—ก๐—ฒ๐˜„๐˜€๐—น๐—ฒ๐˜๐˜๐—ฒ๐—ฟ โ€“ This type of email marketing is your first line of communication with your customers. It's designed to inform customers about new products or services, special offers and other updates.

๐—”๐—ฐ๐—พ๐˜‚๐—ถ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐—˜๐—บ๐—ฎ๐—ถ๐—น โ€“ This type of email marketing is used to attract new customers by offering them discounts or other incentives. You can send this type of email when you have developed a rapport with your existing customers or when you want to boost your brand awareness among prospects who may not be familiar with your company yet.

๐—ฅ๐—ฒ๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐—˜๐—บ๐—ฎ๐—ถ๐—น โ€“ This type of email marketing is aimed at keeping customers around for longer than just a few days or weeks (like the acquisition email). These emails contain valuable information that helps people stay engaged with what you have to offer so they'll continue to come back for more.

๐—ฃ๐—ฟ๐—ผ๐—บ๐—ผ๐˜๐—ถ๐—ผ๐—ป ๐—˜๐—บ๐—ฎ๐—ถ๐—น โ€“ This type of email marketing is used to drive traffic from sources like search engines and social media sites so that people can see your business online and take action in some way (like make an online purchase).

Follow me to learn more about email marketing.

Wanna work with me? Let's talk ๐Ÿ‘‰ calendly.com/dlmdigital/solutions

A ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐๐ข๐š ๐ž๐œ๐จ๐ฆ๐ฆ๐ž๐ซ๐œ๐ž ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ is a set of social media tactics you can use to market your ecommerce business.Dependi...
18/09/2022

A ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐๐ข๐š ๐ž๐œ๐จ๐ฆ๐ฆ๐ž๐ซ๐œ๐ž ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ is a set of social media tactics you can use to market your ecommerce business.

Depending on your business model and goals, your strategy may focus on:

๐Ÿ“Œ promoting an ecommerce destination, i.e. driving traffic to a website or branded app,

๐Ÿ“Œ selling products directly on social media,

๐Ÿ“Œ communicating with customers, both pre-purchase and post-purchase,

๐Ÿ“Œ collecting insights about your industry (your audience, competitors, benchmarks for success)

โ€ฆ or combine some (or all!) of the above.

Follow to learn more social media marketing tips. Wanna work with me?

Schedule here ๐Ÿ‘‰calendly.com/dlmdigital/solutions

๐ƒ๐จ: ๐‚๐ก๐จ๐จ๐ฌ๐ž ๐๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ ๐Ž๐ฏ๐ž๐ซ ๐๐ฎ๐š๐ง๐ญ๐ข๐ญ๐ฒ Some people are keen to get their consumers to subscribe to their emails, so they will ...
16/09/2022

๐ƒ๐จ: ๐‚๐ก๐จ๐จ๐ฌ๐ž ๐๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ ๐Ž๐ฏ๐ž๐ซ ๐๐ฎ๐š๐ง๐ญ๐ข๐ญ๐ฒ

Some people are keen to get their consumers to subscribe to their emails, so they will buy email lists or urge them to do so. Even while a sizable subscriber base is a fantastic objective to pursue, it is essentially useless if your audience never opens, clicks, or makes purchases.

Less is more in the field of email marketing. Eliminate non-openers from your email list on a regular basis, why bother messaging someone who isn't interested in what you have to say? Your total subscriber list will decrease, but your other metrics should increase.

๐ƒ๐จ: ๐“๐ž๐ฌ๐ญ ๐ƒ๐ข๐Ÿ๐Ÿ๐ž๐ซ๐ž๐ง๐ญ ๐„๐ฆ๐š๐ข๐ฅ ๐…๐จ๐ซ๐ฆ๐š๐ญ๐ฌ ๐š๐ง๐ ๐‹๐ž๐ง๐ ๐ญ๐ก๐ฌ

Sometimes the simplest ideas work best. Some companies send out emails in a similar fashion every week, but this can get old fast - especially if you're trying new strategies for engaging readers with graphics or long-form content that they will appreciate more than standard " salesman's bulletins."

Instead, consider sending shorter emails, emails with graphics, long-form emails, and simple teasers to see what your audiences like. You may discover an exciting new format that appeals to your audience.

๐ƒ๐จ: ๐€/๐ ๐“๐ž๐ฌ๐ญ๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐’๐ฎ๐›๐ฃ๐ž๐œ๐ญ ๐‹๐ข๐ง๐ž๐ฌ

Subject lines are short and seemingly easy to write, but they can make or break your email success. Your audience won't read the email's text or click on links to visit your website if the subject line isn't engaging and useful.

Industry and business-specific subject line best practices differ, however, many adhere to the maxim that subject lines should be no longer than 35 characters or no more than two to three words. If you add too much substance, your audiences can miss your messaging and longer subject lines could be cut off.

Consider testing various subject line styles and options for your email campaigns. Test questions or leading words to get readers to click or add exclamation points and emojis if theyโ€™re on par with your brand. Then use audience data and open rates to see how your readers respond.

Follow to learn more email marketing tips.

Wanna work with me? Let's talk ๐Ÿ‘‰ calendly.com/dlmdigital/solutions

๐„๐ฆ๐š๐ข๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  for e-commerce businesses are not complicated, but they can be tricky to implement. We've got some tips ...
14/09/2022

๐„๐ฆ๐š๐ข๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  for e-commerce businesses are not complicated, but they can be tricky to implement.

We've got some tips for getting started with email marketingโ€”whether you're a newbie or have been doing it for years:

๐Ÿ“Œ Find your audience by segmenting your list. If you're not sure who your audience is yet, consider creating a list of potential buyers in a particular segment (like 'people interested in [your product]'). Then, use this list as a starting point when building out your marketing campaign.

๐Ÿ“Œ Create a simple, consistent look and feel for all emails you send out. This not only helps you stand out from other companies, but it also saves time because it's easy to keep track of what's going on with your campaign when everything looks the same!

๐Ÿ“Œ Make sure everything is working rightโ€”including email delivery! If there's an error in one part of an email campaign, it'll affect all parts of it; so make sure everything is set up correctly before sending any emails out!

Follow to learn more about email marketing.

Wanna work with me? Let's talk ๐Ÿ‘‰ calendly.com/dlmdigital/solutions

๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š is the most important marketing tool you have.It's not just a place to promote your products and services, ...
12/09/2022

๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š is the most important marketing tool you have.

It's not just a place to promote your products and services, it's where your customers areโ€”and you can find them. It's where they're spending their time, and where they're talking about you. And when you connect with them on social media, it can help build your brand into something that people trust and believe in.

๐’๐จ๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐๐ข๐š ๐ž๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ is an important part of every marketing strategy because it helps create a better search engine presence for your company, which gives you more opportunities to reach more people. Social media engagement also provides valuable feedback from your customers about what works best for them and how you can improve your product or service offerings for future use.

Follow to learn more about social media marketing.

Wanna work with me? Let's talk ๐Ÿ‘‰ calendly.com/dlmdigital/solutions

We all know how important social media is for businesses. In fact, it's one of the most effective marketing tools you ca...
10/09/2022

We all know how important social media is for businesses. In fact, it's one of the most effective marketing tools you can use.

And there are also a lot of things that you can do on social media and not many of them are good for business. But there are some rules for success that can help you get the most out of your social media efforts.

But what about posting? How do you get the most out of your social media posts?

If you're new to posting on social media, here are some of the do's and dont's that you can follow.

Follow to learn more social media marketing tips. Wanna work with me?

Schedule here ๐Ÿ‘‰ calendly.com/dlmdigital/solutions

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๐ƒ๐จ๐งโ€™๐ญ: ๐’๐ž๐ง๐ ๐ญ๐ก๐ž ๐’๐š๐ฆ๐ž ๐„๐ฆ๐š๐ข๐ฅ๐ฌ ๐ญ๐จ ๐„๐ฏ๐ž๐ซ๐ฒ ๐’๐ฎ๐›๐ฌ๐œ๐ซ๐ข๐›๐ž๐ซ ๐จ๐ง ๐˜๐จ๐ฎ๐ซ ๐‹๐ข๐ฌ๐ญAlong with curating an endless email list, some amateur mark...
08/09/2022

๐ƒ๐จ๐งโ€™๐ญ: ๐’๐ž๐ง๐ ๐ญ๐ก๐ž ๐’๐š๐ฆ๐ž ๐„๐ฆ๐š๐ข๐ฅ๐ฌ ๐ญ๐จ ๐„๐ฏ๐ž๐ซ๐ฒ ๐’๐ฎ๐›๐ฌ๐œ๐ซ๐ข๐›๐ž๐ซ ๐จ๐ง ๐˜๐จ๐ฎ๐ซ ๐‹๐ข๐ฌ๐ญ

Along with curating an endless email list, some amateur marketers send only one message to their customers. If you have ever bought a pair of shoes and then received an email encouraging you to buy the same pair again, then you can understand this frustration.

Even free email formats offer marketers the ability to segment audiences, so you donโ€™t have an excuse for sending mass emails instead of creating content based on customer needs and intents.

๐ƒ๐จ๐งโ€™๐ญ: ๐๐ฅ๐š๐ฌ๐ญ ๐˜๐จ๐ฎ๐ซ ๐„๐ฆ๐š๐ข๐ฅ ๐‹๐ข๐ฌ๐ญ ๐š๐ญ ๐ญ๐ก๐ž ๐’๐š๐ฆ๐ž ๐“๐ข๐ฆ๐ž

Regardless of whether you are at the office, email scheduling allows you to set up alternative email hours. If you have consumers all across the country, be sure to stagger your email blast based on their respective time zones. You might imagine 10 a.m. is the ideal time to send an email, but if you live in New York, your clients might prefer to hear from you around 7 a.m.

If you run a small local business, this advice might not directly apply to you, but it might nonetheless emphasize how crucial proper scheduling is. You might want to experiment with sending at various times to see how customers react or use your analytics to identify the times when your email messages are more likely to be opened. Your well-crafted message shouldn't be overlooked.

๐ƒ๐จ๐งโ€™๐ญ: ๐”๐ฌ๐ž ๐‰๐š๐ฏ๐š๐ฌ๐œ๐ซ๐ข๐ฉ๐ญ, ๐…๐ฅ๐š๐ฌ๐ก, ๐จ๐ซ ๐•๐ข๐๐ž๐จ ๐ข๐ง ๐˜๐จ๐ฎ๐ซ ๐„๐ฆ๐š๐ข๐ฅ ๐๐จ๐๐ฒ

Complex coding, moving images, and video may seem like an interesting approach to grab your audience's attention and stand out. Your target audience checks their emails on a range of devices from different email providers. They might just see a gray box instead of a nice graphic.

Keep your email's content as uncomplicated and orderly as you can. Take a screenshot of the video and post a link to it on your website if you want to share an excellent video. Your open rate will increase and your viewers will value not receiving an enormous, cumbersome email in their inboxes.

Content managers are essential to an email marketing campaign's success.

Follow to learn more email marketing tips.

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๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐๐ซ๐ž-๐๐จ๐ฌ๐ญ ๐‚๐ก๐ž๐œ๐ค๐ฅ๐ข๐ฌ๐ญ:1. ๐‘ท๐’Š๐’„๐’Œ ๐’‚ ๐’ˆ๐’“๐’†๐’‚๐’• ๐’‚๐’๐’… ๐’•๐’‰๐’† ๐’“๐’Š๐’ˆ๐’‰๐’• ๐’‘๐’‰๐’๐’•๐’.Pick a photo that will help you in your campaign. Yo...
06/09/2022

๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐๐ซ๐ž-๐๐จ๐ฌ๐ญ ๐‚๐ก๐ž๐œ๐ค๐ฅ๐ข๐ฌ๐ญ:

1. ๐‘ท๐’Š๐’„๐’Œ ๐’‚ ๐’ˆ๐’“๐’†๐’‚๐’• ๐’‚๐’๐’… ๐’•๐’‰๐’† ๐’“๐’Š๐’ˆ๐’‰๐’• ๐’‘๐’‰๐’๐’•๐’.

Pick a photo that will help you in your campaign. You need to choose a photo that will help you connect with your audience. If itโ€™s not clear, try to re-shoot it or edit it before sharing it on social media.

2. ๐‘บ๐’•๐’‚๐’“๐’• ๐’š๐’๐’–๐’“ ๐’„๐’‚๐’‘๐’•๐’Š๐’๐’ ๐’†๐’š๐’†-๐’„๐’‚๐’•๐’„๐’‰๐’Š๐’๐’ˆ ๐’˜๐’†๐’๐’.

Take your time to write the captions for your photos and make them interesting. Use strong words and make it catchy for people to read it easily. You can also add other information about your product or service in the caption like the price, how long does it take to use etc..

3. ๐‘ช๐’๐’†๐’‚๐’“ ๐’‚๐’๐’… ๐’”๐’‘๐’†๐’„๐’Š๐’‡๐’Š๐’„ ๐‘ช๐‘ป๐‘จ (๐’„๐’‚๐’๐’ ๐’•๐’ ๐’‚๐’„๐’•๐’Š๐’๐’).

Put an โ€œAsk me anythingโ€ or โ€œHelp me outโ€ button at the end of each caption so that people can click on them and contact you directly if they have any question about your product or service or want more information about it before buying something from you. This is also helpful if they want to follow up with you later after purchasing your product or service if they liked what they saw on social media

4. ๐‘ป๐’‚๐’ˆ ๐’š๐’๐’–๐’“ ๐’๐’๐’„๐’‚๐’•๐’Š๐’๐’.

If you are attending a conference, or speaking at an event, you can use the venue's hashtag to tag your location. This is useful if you don't have your own hashtag and want to share what you're doing with others who are there. For example, if I'm at an event in San Francisco and I'm going to be talking about something related to marketing automation, I might tag it with .

5. ๐‘ป๐’‚๐’ˆ ๐’•๐’‰๐’Š๐’๐’ˆ๐’”, ๐’‘๐’†๐’๐’‘๐’๐’† ๐’๐’“ ๐’‘๐’๐’‚๐’„๐’†๐’”

If you've got a product or service, use their hashtag when talking about it on social media so that people know where you're coming from (and will be able to find you). For example, if I was using Twitter for my business and wanted to talk about a new product launch that might interest some of my followers, I would tag the product name along with whatever event we were attending (in this case ).

6. ๐‘ซ๐’๐’'๐’• ๐’‡๐’๐’“๐’ˆ๐’†๐’• ๐’•๐’ ๐’–๐’”๐’† ๐’š๐’๐’–๐’“ ๐’‰๐’‚๐’”๐’‰๐’•๐’‚๐’ˆ๐’”!

Hashtags are used by people when they want their posts to be seen by others who are talking about the same topic as them. Itโ€™s an easy way to get people interested in what you have to say without having to write a whole lot of text first!

***************
Follow to learn more email marketing tips.

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๐‘ป๐’‰๐’†๐’“๐’† ๐’‚๐’“๐’† ๐’‡๐’๐’–๐’“ ๐’„๐’๐’๐’•๐’†๐’๐’• ๐’‘๐’Š๐’๐’๐’‚๐’“๐’” ๐’•๐’‰๐’‚๐’• ๐’„๐’‚๐’ ๐’‰๐’†๐’๐’‘ ๐’š๐’๐’– ๐’„๐’“๐’†๐’‚๐’•๐’† ๐’”๐’๐’„๐’Š๐’‚๐’ ๐’Ž๐’†๐’…๐’Š๐’‚ ๐’„๐’๐’๐’•๐’†๐’๐’• ๐’•๐’‰๐’‚๐’• ๐’Š๐’” ๐’†๐’๐’ˆ๐’‚๐’ˆ๐’Š๐’๐’ˆ ๐’‚๐’๐’… ๐’Š๐’๐’‡๐’๐’“๐’Ž๐’‚๐’•๐’Š๐’—๐’†. ๐„๐ง๐ญ๐ž๐ซ๐ญ๐š๐ข๐ง...
04/09/2022

๐‘ป๐’‰๐’†๐’“๐’† ๐’‚๐’“๐’† ๐’‡๐’๐’–๐’“ ๐’„๐’๐’๐’•๐’†๐’๐’• ๐’‘๐’Š๐’๐’๐’‚๐’“๐’” ๐’•๐’‰๐’‚๐’• ๐’„๐’‚๐’ ๐’‰๐’†๐’๐’‘ ๐’š๐’๐’– ๐’„๐’“๐’†๐’‚๐’•๐’† ๐’”๐’๐’„๐’Š๐’‚๐’ ๐’Ž๐’†๐’…๐’Š๐’‚ ๐’„๐’๐’๐’•๐’†๐’๐’• ๐’•๐’‰๐’‚๐’• ๐’Š๐’” ๐’†๐’๐’ˆ๐’‚๐’ˆ๐’Š๐’๐’ˆ ๐’‚๐’๐’… ๐’Š๐’๐’‡๐’๐’“๐’Ž๐’‚๐’•๐’Š๐’—๐’†.

๐„๐ง๐ญ๐ž๐ซ๐ญ๐š๐ข๐ง๐ฆ๐ž๐ง๐ญ - People follow brands on social media because they want to be entertained. This doesn't mean that every post needs to be a joke, but it should be Share-worthy and interesting.

๐—œ๐—ป๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป - Your content should inspire people to take action or make changes in their lives. It should be aspirational and relatable.

๐—ง๐—ฒ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ป๐—ด - Your content should educate your audience on your brand, your products, or your industry.

๐—”๐—ฑ๐˜ƒ๐—ผ๐—ฐ๐—ฎ๐—ฐ๐˜†- Your content should support a cause or speak up for a marginalized group. It should be inclusive and thought-provoking.

By utilizing all four of these pillars, you can create social media content that is both enjoyable and impactful.

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Book a call and check if we can work together.

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Follow me to learn more about social media marketing.

04/09/2022

Email Marketing Automation and Social Media Management and Marketing are two areas that I specialize in and I love doing. Email Marketing Automation has helped my clients increase their sales and leads, while Social Media Management and Marketing have helped them build their brand and connect with more prospects.

I want to share with you what some of my clients have said about working with me. They appreciate that I take email marketing automation and social media management and marketing off their hands, so they can focus on other aspects of their business.

I'm grateful to have such happy clients, and I'm glad I can be of service to them. If you're ever in need of assistance with your email marketing or social media, please don't hesitate to reach out - I would be more than happy to help!

Book a Discovery Call here now.
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