Creativesource_Ph

11/08/2016

Is your startup, organization, or even relationship undergoing CHANGE?

Do you know that there's a difference between CHANGE and TRANSITION?

In the coming days, we will be sharing some insights from the book "MANAGING TRANSITIONS," a management classic by William Bridges. Learn with us! :)

"With CHANGE, you naturally focus on the OUTCOME that the change produces. TRANSITION is different. The starting point for dealing with transition is not the outcome, but the ending that you'll have to make to leave the old situation behind. Situational change hinges on the new thing, but psychological transition depends on the LETTING GO of the old reality, and the OLD IDENTITY you had before change took place.

What comes after letting go: the NEUTRAL ZONE. It is the limbo between the old sense of identity and the new. If you don't understand and expect it, you're more likely to rush through, or even bypass the neutral zone.... If you escape prematurely from the neutral zone, you'll not only compromise the change, but also lose a great opportunity. The neutral zone is both a dangerous and an opportune place, and it is the very core of the transition process."

23/02/2016

Do you have a big task ahead? Start by making your bed tomorrow.

http://www.businessinsider.com/navy-admiral-william-mcraven-commencement-speech-always-make-your-bed-2016-2

VIDEO: Your mother was right.

18/02/2016

Innovation is often hinged on creativity. But value innovation, that kind of innovation that truly impacts, heavily relies on data. What innovative ideas have you been brewing lately?

http://www.fastcompany.com/3055894/most-innovative-companies/what-buzzfeeds-dao-nguyen-knows-about-data

To understand what makes BuzzFeed tick, you need to know how Dao Nguyen thinks about data.

08/02/2016

A little psychology in your "way of doing things" for the customer, goes a long way. :)

http://www.esquire.com/food-drink/drinks/a26332/why-starbucks-spells-name-wrong/

Mystery solved, everyone.

26/01/2016

It's easy for marketers to think that reaching a bigger market is the key to earning more. So they do "sub-brands" and spin-offs of original, niche brands. Guess what? Brands end up losing more in the process. Here's why.

http://www.inc.com/lisa-hendrickson/learn-from-michael-kors-branding-mistake.html?cid=cp01002fastco

Lisa Hendrickson, founder of Spark City, explains why you should think twice before expanding your brand.

25/01/2016

Apple and Starbucks have succeeded to be embedded in our lifestyles. How did they do that? Interesting read here.

http://www.fastcodesign.com/3055704/what-apple-and-starbucks-taught-me-about-building-a-brand?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcodesign&utm_content=feedburner

Alessandra Ghini shares insights from her work in marketing at Apple and Starbucks on the precipice of each company's second golden age.

14/11/2015

Are you launching a brand? It's no longer about brand promise or customer value preposition.

A good product + great storytelling could be key. :)

http://www.fastcoexist.com/3021539/futurist-forum/the-future-of-branding-is-creating-real-connections-between-consumers-and-pro?utm_source=99U&utm_campaign=ce4f7240ab-Weekly_11_08_2015&utm_medium=email&utm_term=0_bdabfaef00-ce4f7240ab-145341713

It's not about selling, it's about giving control to the people.

12/10/2015

Do you think reverse psychology for a campaign advocacy would work in any country?

Check out Creative Source's favorite "reverse psychology" campaigns.


http://creativesource.com.ph/campaign-marketing-a-game-of-reverse-psychology/

Here are our top two favorites–the “positive side promotion” on a usually badly perceived thing; and the “negative side promotion” of something that is considered to be a “right.” Click the underlined links to show the brilliantly conceptualized videos.

09/10/2015

The biggest convention and exhibition among retailers in the Asia-Pacific region, the APRCE, is coming to Manila!!!

Manila welcomes mavens from Japan, Italy, India, United States, China, France, Korea, Singapore, and United Kingdom to the country with:

1. "the world's most beautiful island" (according to Travel + Leisure)
2. "the selfie capital of the world" title (according to Times)
3. "the next big thing in food" (according to Andrew Zimmern)
4. "the world's best place to unplug" (according to Conde Nast Traveler)
5. "one of the best secret beaches" (according to Travel + Leisure)

This video, Creative Source's collaboration with Imacron, tells more. :)


https://vimeo.com/141516683

Asia Pacific Retailers Convention and Exhibition 2015 The Asia Pacific Retailers Convention & Exhibition (APRCE) is the major project of the Federation of…

08/10/2015

How else can a country promote tourism and retail economy?

Hong Kong has "The Hong Kong Shopping Festival."
The United States has the annual "Black Friday Sale."
There's also the "Great Singapore Sale" and the "Amazing Thailand Grand Sale."

The Philippine Retailers Association and the Department of Tourism are launching the "Philippine Shopping Festival," a two-week sale across retailers of the metro.

Creative Source is happy to have collaborated once more with Imacron for this.

https://vimeo.com/140740665

Producer: Philippine Retailers Association Director: Dominic Velasco Writer: Bambi Vinluan Voice Over: Pinky Aseron Post Production: IMACRON

02/03/2015

Two noteworthy things about this post:
1. The Japanese people are most concerned about their "tatamae" so they may not be very transparent about their emotions. So how could one "decipher" consumer behavior then?
2. It's sweet to know that some businesses still take time to get in touch with their customers the "POSTCARD WAY."

http://creativesource.com.ph/biz-in-japan-the-traditional-kasutera-cake/

“Emotion – once a largely ignored field of cognitive psychology – has become accepted as a major spring of consumer behaviour. So much so, that many advertisers now view the creation of emotional engagement as their primary objective.” –David Penn, Conquest Research