21/07/2019
Getting started with social media can feel overwhelming for some businesses. But you don’t need to immediately gain thousands to millions of followers to utilize social media marketing. As proven by marketers, social media is one of the best ways to connect with your existing and potential customers. So, if you don't have a presence on these platforms, you are surely missing out on an audience that is ready and willing to connect with your business.
Be informed! Here are some of the commonly overlooked benefits of social media marketing:
1. Increased brand awareness and loyalty - With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers. Brand loyalty will also be increased if you are regularly engaging with your customers. Social media can help you connect, engage, and grow your business.
2. Improved Search Rankings - Google is the go to place to search for information, but majority of the population are unlikely to navigate past page one of their search results. This is where Search Engine Optimization (SEO) comes in. SEO is an important tool to achieve higher rankings on Google. While social media doesn't directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords.
3. Cost-effective – Social media is a cheap and effective way to advertise your business and gain quality leads. Creation of a profile or business page is free on several social media platforms. You can also target and reach your customers at a minimal budget through Facebook advertising for example.
4. Thought Leadership – Grab the opportunity to establish your brand as a thought leader on Social Media. Promote your authority by posting high quality content - through this, consumer trust will be established. Connect and regularly engage with them. Become an influencer that your followers will look up to.
These and more social media tips when you partner with us. Contact us to learn more.
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