25/03/2023
🔥15 MILLION TOTAL SALES🔥
IN JUST 3 MONTHS OF USING SOCIAL MEDIA ADVERTISING
Total Purchases: 7,102
Average Cost per Purchase: ₱28.40
Average Cost Per Message: ₱6.73
Total Amount Spent: ₱239,292.27
Total Purchase Value: ₱15,206,756.43
ROAS (Return on Ad Spend): 63.54x
I just want to share this one of our clients na nag avail sa amin ng Social Media Ads Management Service. I've been helping her business for more than 6 months now, and this is her third brand na pinagawan nya ng ads sa amin.
To cut a long story short, medyo mahirap i-sell ang mga products ni client since bago lang ito sa market. But because of our knowledge about making profitable ads, madali nalang namin itong na-scale up.
Pano namin nagawa ito? Here are some free tips on how we create profitable ads.
1. CREATIVES
- Use a scroll-stopper ad creative. It should be high-quality, madaling maintindihan at dapat pinag isipan. Yung tipong isang tingin palang, alam na agad ng audience kung anong meron sa ads mo. Aminin natin, hindi lahat nagbabasa ng caption. Kaya, kahit meron ng price meron parin nagtatanong ng how much 😅
2. TARGET AUDIENCE
- You should have broad targeting and interest-based targeting to reach people most likely to be interested in your product or service. After weeks or months of testing, you will eventually know your winning audience.
3. AD COPY (CAPTIONS)
- Use compelling and relatable ad copy. It should be concise, clear, and persuasive. Highlight the benefits of your product or service and use a strong Call to Action button.
4. COMPETITORS' RESEARCH
- Their's a lot of ways to check your competitors ads (kami kasi may ginagamit na mga paid tools para dito) 🤫 Pwede mo rin i-check ang page nila at pag aralan kung paano sila gumalaw. Check the weak side of their business, from their mag kakaroon ka na ng idea kung pano mo mapapakita na mas maganda ang offer mo.
5. SALES PROCESS & FOLLOW-UP
- Dito madalas nasasayang ang prospects buyers. Kaya dapat always check your client's sales process. Minsan kasi okay naman ang result ng ads base on the metrics from the ads manager pero laging sinasabi sayo na "wala kaming maconvert" 🤔 Kapag ganito ang scenario, don't panic. Check mo muna lahat. The campaigns, sales funnel, especially sa follow-up. May timing sa pag follow-up depends on your target audience. Here's the thing, hindi po lagi kasalanan ng ads kung bakit walang conversion. Always check your sales script kung updated pa ba or kung saan ang disconnected. Check the closing strategy nang sales team kung effective pa ba. Check the flow of your messages kung relevant ba or baka bombarded (for chatbot user)
6. PURCHASE TAGGING
- This is for messaging campaign (no website). Always do purchase tagging on confirmed orders, then tag as paid once payment has been made. This is the best way to track better campaign optimization. Through tagging, you will eventually know which ads are working and what is not. Makikita muna agad kung aling ad set or ads creative ang walang conversion, hence, prevent ads wastage.
7. PATIENCE
- Have patience, wala pong magic sa advertising na over the night nandyan na agad ang result 😅 It takes time, always do testing. At eto pa, wag laging gagalawin ang ads. Hindi porket walang result sa isang araw i-eedit mo na agad 😅 Masisira ang algorithm at mahihirapan ang ads mo umusad.
Here’s another tip 💡
Sometimes be open sa mga insights and suggestions ni clients. It helps, especially sa mga years na in doing the business. But carefully check parin kung alin ang makakatulong at alin ang hindi. Just don’t let your client micromanage you or your strategy 😅
Overall, Social Media Ads is a powerful tool for businesses to reach their target audience and achieve their sales goals. However, it’s crucial to have a clear strategy and to monitor and adjust your campaigns continuously for optimal performance.
PS: If you are a business owner and do the nitty-gritty of Social Media Ads but it's still not working, then it's time to reach out to experts. By doing so, you can focus on scaling your business!
No worries, we've got you! We are here to help you create a strategic advertising campaign on your social media pages.
If you are interested just click the "Send message" button below to get more details.
