14/05/2025
BRANDING: KAYOUMANGI
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Project Overview
This project involved creating a warm and inclusive brand identity for KaYouMangi, a makeup line specifically designed to celebrate and complement the beautiful brown skin tones of Filipinos. The logo design embraces simplicity and elegance, using a custom typographic treatment that feels modern yet culturally rooted. The logo reinforces brand memorability while evoking a sense of unity and pride in Filipino beauty. The minimalist approach ensures versatility across packaging, digital platforms, and marketing materials, aligning with the brandβs mission to provide inclusive, flattering cosmetics for every kayumanggi (brown-skinned) individual. The result is a sophisticated yet approachable identity that speaks to empowerment and representation in beauty.
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