Brewing Brands PH

18/03/2026

Our recent collaboration with the Municipality of La Paz? Definitely one for the books.

Who would've thought our work with Pasig City Hall would lead us here?

La Paz came to us with something special:

A new term, younger leadership, and a strong desire to start fresh.

They never really worked on their branding before, but they knew...

If they wanted to connect with their community and communicate clearly, a cohesive identity was the first step.

Their request?

“Help us create a seal that reflects who we are, and where we’re going.”

So we brewed up something meaningful:

✅ Logo – A seal-style identity that incorporates a dove (peace), a bridge (La Paz landmark), and rice grains (agriculture roots).

✅ Typography – Bold, modern sans serif fonts to reflect confidence, energy, and forward momentum.

✅ Colors – Vibrant, optimistic hues that breathe life into every touchpoint.

✅ Key Visuals – Inspired by inabel fabric, weaving culture and creativity into their brand system.

And of course, lots of print and marketing collaterals to help bring it to life:

From social media templates to government documents to public-facing signage.

This wasn’t just a design refresh.

It was a way to align their leadership with their community.

To build trust through clarity.

To show that yes, they’re ready for what’s next.

Intentional branding isn't just for businesses.

It’s for any organization that wants to connect better, lead with purpose, and stand out—without shouting.

26/03/2025

It’s not every day you work with a law firm that sees itself—not as a business—but as a shield.

A shield for the people.
For the land.
For what’s just.

When La Viña Zarate came to us, they knew exactly what they stood for — but they didn’t want to look like every other law firm.

They weren’t just offering legal services.

Their work is about weaving through complexities to build a shield — one that protects indigenous communities, human rights defenders, and environmental advocates.

So we grounded their identity in three core ideas:

🛡️ The Shield – their role as fierce defenders of justice.

🧵 A weave – symbolizing connection, collaboration, and depth.

👥 People – always at the center of everything they do.

This philosophy shaped their brand from the inside out:

✅ Logo Design – A woven shield forming a leaf: representing defense, growth, and environmental care.

✅ Color Palette – Rich purples and earthy browns originally inspired by Yakan weaving traditions.

✅ Typography – A modern blend of serif and sans serif for clarity, confidence, and flexibility.

✅ Key Visual System – Inspired by the textures and rhythm of traditional weaving patterns.

These visuals allow the brand to shift seamlessly between bold and professional— creating presence without losing warmth.

Whether online, on paper, or in the courtroom, every detail was made with intention.

And to complete the experience — we designed their website.

📲 A clean, intuitive platform that tells their story with clarity and strength.

The result?

A law firm visual identity that doesn’t just represent advocacy — It lives it.

PS – Want your brand and website to reflect what you truly stand for?

We'll be opening slots soon for April.

What I shared above is one of the main things we do for our clients — building a brand that truly reflects their culture and expertise.

Some other things we help our clients with includes:

developing a messaging strategy that makes sure they communicate the right things for their audience...
..increasing their perceived value through on-brand and standout websites, and...
..positioning them as the go to of their market.

PM us if you're interested in us helping you build your brand or website.

We can chat to see if we're a right fit. We can also send you a deck with all the details you might need.

28/02/2025

Visual identity and packaging for The Taal Roast now launched!

This brand started with a deep-rooted passion:

How do we showcase the richness of Filipino coffee and honor the farmers who cultivate it.

The founders of The Taal Roast had a clear mission:

➡️ To celebrate their Batangas heritage and share it with more people.

➡️ To promote authentic Filipino beans to households, coffee hubs, and business owners.

➡️ To create a sustainable future for Filipino farmers.

Their request to my team:

“Create a classic brand identity that captures the Filipino spirit.”

One that would help them stand out and connect with their market.

So we brewed up something special:

☑️ The Logo – A custom wordmark inspired by Taal’s iconic crater.

☑️ The Color Palette – Earthy tones of deep brown and fiery orange, mirroring the volcanic soil and the warmth of a fresh brew.

☑️ The Visual Elements – Easy to use and expandable illustrations and badges that can be applied onto different collaterals (socmed posts, packaging, labels, etc.)

Just last month, The Taal Roast made its debut.

And seeing it come to life was a moment we won’t forget 😊

Branding isn’t just about looking good. It’s about crafting a story people can taste, see, and feel.

Want to build a brand that stands out and stays top of mind?

Send us a DM to inquire or email us at [email protected]

29/01/2025

New website and visual identity for one of our long time clients, Nikka Santos, now launched!

Nikka first came to us in 2021.

Back then, she was still just starting her journey as a coach, working closely with young professionals and students, preparing for workshops in schools, and building a brand that reflected her passion for coaching.

Today, Nikka’s impact has grown exponentially.

From coaching young leaders, she’s now guiding executives from Fortune 500 companies and high-impact government agencies—leaders shaping industries and making real-world change.

With this massive shift came a need for a brand and website that matched her growth —one she could confidently share to her potential clients.

Her playful and approachable identity served her well in the past, but for this next stage?

She needed something that would:

✅ Look sleek and professional
✅ Boost her credibility
✅ Position her as a key person of influence

When tackling her visual identity, we based it on the concept of the North Star—a symbol of clarity, focus, and aspiration.

It reflects her role as a guide for high-level leaders.

We applied this concept on her…

⭐️ Logo: A clean wordmark featuring subtle customizations that form the silhouette of a North Star, reinforcing her brand’s promise of guidance and direction.

⭐️ Key Visuals: Modern, minimal lines emanating from a central point—representing leadership and clarity.

⭐️ Colors: A palette paints an image of a night sky

Once all the visual brand assets were made?

We started applying this to her landing page —a digital home designed to enhance credibility, streamline navigation for decision-makers, and balance authority with approachability.

With this transformation, Nikka’s brand now reflects the caliber of the executives she works with. She can confidently show up, communicate her value, and attract the right clients with ease.

The best part?

Seeing how she’s grown—and growing alongside her.

If you’re in a season of growth and feel like your brand no longer represents where you’re headed, send me a DM 🚀

One of the most common reasons why clients come to us is so that they can build a solid brand image that boosts their credibility and generates trust.

23/01/2025

Some projects challenge you to think beyond yourself. For us, this was that project.

Hundreds of people involved. Hundreds of thousands more to be impacted.

It started with a message from a past client—a construction firm part of a joint venture tasked with an incredible mission: leading Phase 1 of the new Pasig City Hall.

Those involved?

The country’s top architects and construction leaders.

CEOs with a vision that took our breath away.

This wasn’t just about creating a City Hall.

It was about giving the land back to its people.

About building trust, connection, and hope.

We all know the usual frustrations of daily life here:

"Ang dumi naman dito," "ang init naman," "ang tagal naman ng proseso."

And we’re in awe when we see modern spaces abroad.

Why can’t the Philippines have the same?

This project is a promise to Pasigueños: better services, better spaces, and a better future.

Their request to us:

“Create a visual identity that communicates our philosophy and marks our legacy.”

We began with the soul of the project: three iconic symbols.

➡️ The Revolving Tower (Mutya ng Pasig)

➡️ The Pasig River (The City’s Trademark)

➡️ The Pearlized Design Philosophy (The Principle behind the City Hall’s architecture)

These became the foundation of the identity:

✅ The logo: A tribute to the Pearl of Pasig, with sleek lines echoing the tower.

✅ The color palette: A harmonious blend of the city’s hues.

✅ Key visuals: Graphic ripples inspired by the Pasig River

The result?

A flexible, modern visual identity that sets a benchmark for government projects.

And just this month, they announced the ceremonial contract signing.

Phase 1 will be completed in two years, marking a new era for Pasig City.

Being part of this milestone was one of our 2024 highlights.

It’s a reminder of how branding can go beyond aesthetics—it builds trust, connection, and hope.

Want to build a brand that marks your legacy?

Send us a DM. We only have 3 slots open.

06/09/2024

Is your brand unknowingly working against you? 👀

You might be surprised...

Picture this: You’ve invested in a high-end web designer, excited to see your new, sleek website.

But when it’s done… something’s off 😬

The colors clash, the fonts feel wrong, and the vibe is *way* off from what you envisioned.

This isn’t just about design.

It’s a deeper issue: Your branding is broken. ⚠️

Even the best website can flop without solid brand guidelines in place.

Here’s what happens without them:

❌ Inconsistent visuals: Your website, social media, and marketing materials feel disconnected.

❌ Confused clients: Mixed signals damage trust and make people question your credibility.

❌ Missed opportunities: Strong branding keeps you top of mind; without it, you risk getting forgotten.

Here’s the fix:

✅ Clear guidelines: Covering everything from fonts and colors to voice and tone.

✅ Easy to follow: Both your team and partners should be able to use them seamlessly.

✅ Consistently applied: Every piece of content, every platform, all on-brand.

Consistent and professional branding helps you stay top of mind and become the go-to choice for clients — even before they’re ready to say YES.

PS

Every week, I share insights on how to build a consistent brand that lets you stay top of mind.

You can join through the link in my first comment (it’s free)

07/06/2024

You don't HAVE to invest in branding.

Many businesses have gone by without doing this.

You can even do it yourself.

But if you think about it…

Those who can get by without branding are usually businesses that:

- Compete on price
- Targets the masses
- And has no standard for quality

But businesses that invest in branding…

- Can command a premium
- Requires relationships built on trust
- Is specialized and known for one thing

If you’re in this market, then you’ll have a higher chance of standing out and staying top of mind with a strong brand.

Let’s take my client, Joan, as an example.

Joan runs a Google Ads agency targeting small to medium sized SaaS businesses.

The problem is…

1. Many other agencies offer the same service

2. Many other agencies also have more (or the same level) of experience

Worst of all…

3. The market she’s targeting is highly sophisticated

Meaning…

- They’re aware of industry sales and lead generation tactics

- They have high standards and they know they have options.

- They’re skeptical because they’ve been burnt (or know someone who has been burnt) in the past

So if Joan’s agency was stacked up against another agency that offers the same services BUT has a strong brand that…

- Clearly communicates their difference and what they do

- Resonates with their client because of their clear messaging

- Can create a better first impression because of how professional they looked

Then who do you think the client would choose?

For sure, the other agency.

And this is exactly why we helped Joan build a brand that:

- Positions her brand as the go to for her target market

- Overcomes her client’s objections even before they speak

- Makes them look bigger than they are —allowing them to confidently show up in front of bigger clients

P.S.

Want to stay top of mind and become the go-to of your market?

Send me a DM to inquire. We have 2 slots open for June

05/06/2024

“When should I invest in branding?”

We get this question a lot, so here’s a practical answer.

Before you invest in branding, ask yourself these 3 questions:

- What stage is my business in?
- What’s my financial capability to invest?
- Will I be able to maintain my brand and maximize it?

From my observation, most have one of these three options:

1. If you’re just starting out and you don’t have the budget to invest, then do it yourself.

At this stage, your goal might be survival or closing your first few clients.

Work on validating your offer, improving your sales, and knowing your market.

There are a lot of resources out there and you don’t need anything fancy.

My biggest tip? Aim for simplicity when designing your brand.

2. You’re growing but you’re still doing everything on your own…

And it will be like this for a while.

You can’t manage fulfillment, client getting, and marketing all at the same time.

But you’re in the stage where you want to look legit and trustworthy to clients, especially bigger clients.

You might be wondering: “Will I be able to maximize my brand assets after getting my branding done?”

At this stage, you can invest in brand design…

(and maybe a little bit of strategy).

3. You have a team to manage your brand, you plan to scale your business in the next 6 months, and you want to double down on your marketing, ads, or lead gen…

At this stage, design might not be enough to help you grow so consider investing in brand strategy and design.

For your marketing to be effective, you need to be clear on your…

- Positioning
- Messaging
- Market
- Difference
- Brand’s Essence

I’ve had many clients skip the brand strategy phase and go straight to marketing.

They ended up wasting months (or even a year) in the trial and error phase only to find out that they needed to fix their branding to get their ads and content to work.

So which stage are you on?

P.S.

If you’re in stage 3, I just opened 2 slots for our signature brand strategy and design service.

Comment “brew my brand” and I’ll send you all the details :)

29/05/2024

Many gurus will tell you not to work on your branding first.

They tell you to prioritize your positioning, messaging, or offers.

Ironic because these are all part of branding.

What else is part of branding that many don’t talk about?

- Identifying your USPs and Value Proposition
- Aligning the teams with defined values, vision, promise
- Optimizing your client’s experience
- Outlining the customer/client journey
- Digging deeper into your target market

Most gurus downplay branding because they misunderstand it as design only (logo, colors, fonts) or content creation.

This limits branding to aesthetics or the digital space.

Let’s not forget that the love we have for our favorite brands and people came from the experiences we’ve had with them.

And this didn’t just come from liking or commenting on their posts :)

If you’re unsure about what else goes into branding, then here are some things we leave our clients with 👇🏻

27/05/2024

We helped our client close a 7-figure deal on LinkedIn

The most impactful thing we did?

Clear messaging that engages his ideal audience.

Here are 3 ways you can strengthen your messaging:

✅ Relevant market insight

- The more you understand your market,
- the easier it is to connect with them.
- Make sure to get these insights from ideal clients (many don’t)

Pro Tip: It helps to know…

- What’s currently happening in their life/business
- What their goals are in 3-6 months
- What they’ve tried in the past that didn’t work
- What about your services would make them happy
- What their myths and objections might be

✅ Relatable words and phrases

- Use words they use!
- This helps lessen their time to think
- And fully understand what you’re saying

✅ Clear promise

- Hook them with a strong promise
- A retain them with proof to back it up
- No proof = all fluff → leading to doubt

If you need help clarifying your message, then you might want to get a copy of my brand messaging workbook.

Link is in the comments 👇🏻

Send a message to learn more

01/05/2024

5 things to do to become the top choice of your clients:

1. Delivering your promises
2. Acting on your values
3. Constantly refining your offers
4. Doing what others don’t want to do
5. Doubling down on what only you can do

Let me explain…

Ever since the pandemic happened, we’ve seen a boom in industries like:

- Freelancing
- Marketing
- Coaching/Consulting

The market has become even more saturated with people…

- Offering the same results/desired outcome
- Through similar processes

So in the eyes of the client…

If the process, ex*****on, and output are the same, then value comes from being the cheapest option.

And in my earlier years, I’ve lost clients for this reason.

Because in branding, most have the same process.

Clients have chosen others because:

- The other option offered the SAME deliverables for cheaper
- The other option offered MORE for a smaller price
- The other option offered MORE for the same price

That’s why I’m constantly doing these 5 things:

1. Acting on my promises — To provide my clients with confidence, clarity, and power for growth.

2. Acting on my values (practicality and experimentation) — Making sure our output is practical and implementable

3. Refining my offers — Adding new deliverables and removing unnecessary ones

4. Doing what others don’t want to do — Like offering 5-month payment plants

5. Doubling down on things only I can do — Leveraging my superpowers and strengths into our process and client experience

You don’t have to do all, but a combination of these 5 things helps boost your image in your client’s mind.

11/03/2024

We’ve spoken with so many founders and they say the same thing about their brand

…And this is a major roadblock to scaling their business.

“I know my brand, but it’s all in my head –I just don’t know how to say it”

Here’s the problem with this:

If you have a team or you plan on building one, then it’s not enough for just YOU to know your brand.

(This also applies to solopreneurs hiring VAs, designers, copywriters, etc., to manage parts of your brand)

Your team needs to know your brand by heart.

That’s because what they do will greatly impact the experiences of your audience with your brand.

Think about it…

Your team member or a freelancer you hired is creating your website (from copy to development).

If they don’t know your brand, then there might be inconsistencies in your message, the content being uploaded, the tone of voice, personality, and design of your brand.

The consequence? You spent all that time and money on a website that doesn’t reflect your business or engage your ideal clients.

Aside from your website, this can also extend to:

- Your content
- The client experience
- Your team’s fulfillment

And so on

So the big question is…

Do you have your brand written out and ready to be communicated or is it all ideas in your head?