01/12/2022
The market doesn’t pay you to have the best products or service. It rewards you for solving problems.
A transaction takes places where, in the mind of the consumer, the value of the solution you’re selling outweighs the price you’re asking.
In other words, you’ll be compensated on the basis of how you market and build value around your solution to the pains and desires of your customers.
The bigger the problem you solve, the more you will be compensated.