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not doing the first one might be exactly why creating content feels so hard.this isn’t all it takes, but i swear these l...
26/02/2025

not doing the first one might be exactly why creating content feels so hard.

this isn’t all it takes, but i swear these little habits make creating content so much easier. you’ll feel less overwhelmed, more confident, and actually organized.

try these and see the difference—lmk if you need more help below!

honestly feels like winning the lottery 💛the first 1.5 months of the year flew by, but looking back, it’s the little thi...
19/02/2025

honestly feels like winning the lottery 💛

the first 1.5 months of the year flew by, but looking back, it’s the little things that made it feel *rich* in the best way.

if you haven’t had a chance to reflect yet, take this as your sign. ✨ and if nothing comes to mind yet, that’s okay too! it’s only the beginning, i’m sure soooo many more moments and opportunities are still waiting for you.

True Story: When I first started out as an Instagram Strategist, I was lost in the sea of content creation. But then I d...
20/04/2023

True Story: When I first started out as an Instagram Strategist, I was lost in the sea of content creation.

But then I discovered the secret sauce — CONTENT PILLARS! 🎯

They are like the ✨ guiding lights ✨ that helped me create cohesive and organized content that resonated with my audience.

Want to know how to identify your own content pillars? Here are some steps that worked for me:

1️⃣ Define Your Content Goals: Start by understanding what you want to achieve with your content. Is it to educate, entertain, inspire, or drive conversions? Clarifying your content goals will help you identify content pillars that align with your overall content strategy.

2️⃣ Understand Your Target Audience: Your audience is the heartbeat of your content. Conduct research to know their needs, interests, pain points, and preferences. This will help you create content pillars that truly connect with them.

3️⃣ Review Your Existing Content: Look for common themes or topics in your existing content that already resonate with your audience. These can be potential content pillars that you can expand and build your strategy around.

4️⃣ Evaluate Content Gaps: Identify gaps in your content strategy. Are there topics that are not adequately covered? These gaps can be potential content pillars to fill the void and provide value.

5️⃣ Align with Your Brand Values: Your content pillars should align with your brand values and messaging. Consider how your content can support and reinforce your brand identity.

Don't forget to save this post, so you can come back to it whenever you need a little help! 😉


Did you know that you can help fight climate change just by doing what you do every single day - searching the web? (I b...
15/03/2022

Did you know that you can help fight climate change just by doing what you do every single day - searching the web? (I bet most of u didn't!)

Every time one does a Google search, it adds up carbon dioxide to the atmosphere. In 2009, Google estimates 0.2g of carbon emissions per search!! 😧

It doesn't seem like a big deal right?

But imagine how much CO2 would be emitted from 8.5 BILLION Google searches a day. (I'll leave the computing to you!) This doesn't mean that we should stop searching the web though... Even I can't do that. The point here is, we should all consider how our actions affect our planet.

You can contribute to a greener and better planet by using any of the search engines above! 💚🍃

"Okay, but how exactly do they do it?" You ask.
Well mostly through redirecting the ad revenue they generate to sustainable organizations and projects.

Now, if you're ready to be a part of positive change, swipe through above and let me know in the comments section below if you've tried using any of these search engines OR if you're interested to try it! 😊


11/03/2022

So often I hear from business owners that creating and posting content on Instagram can be daunting especially with the constant pressure of needing to post daily or even twice or thrice a day for their marketing efforts to be effective.

I get it. And I want you to know you’re not alone. So many of my clients feel like this when they first come to me.

But hey, I also want you to know that posting daily isn't a requirement to achieve the goals you want for your Insta page.

Sure, it can help you with your marketing efforts, but remember that there are a lot more important factors to consider -- your content, strategies, campaigns, engagement, and many more!

So instead of focusing on the quantity of your posts, why not focus on the quality? Whether that's posting 14x a week or 4x a week, what's important is you're putting out content that is ACTUALLY relevant and valuable to your audience. Go with the pacing that you can keep up with consistently.

If you are feeling daunted from creating and posting content, then reach out. I would love to chat with you to help. 💖


Recently heard this from the series I'm watching.And as a person who overthinks every action and decision that I make, i...
07/03/2022

Recently heard this from the series I'm watching.

And as a person who overthinks every action and decision that I make, it totally hit me.

So if you're reading this and you're currently overthinking about something, just think simply and DO IT.

Hope your week's off to a great start! 🤗


03/03/2022

"Myca's phenomenal" ☺️🥰🥺

Receiving feedback like this always brings the BIGGEST smile + 🥺 to my face.

Shoutout to one of my clients for letting me help her work towards a better planet. So blessed to be working with people like her who appreciate my work and has a vision and mission aligned with mine.

Thank you, Katherine, for your trust. ✨


⠀
🍃 Are you a sustainable business owner wanting to level up your IG game? Hit me up and let’s talk about that over on a call! ☺️


"Is knowing my business enough to get started with my content strategy?"If you read my post last week, you def know what...
01/03/2022

"Is knowing my business enough to get started with my content strategy?"

If you read my post last week, you def know what I'm talking about ;) And if you're eager to know more, just read on!

The answer is a big N.O. because knowing about your goals, current season, and all the other things about your business is as equally as important as the next step.

Sooooo... here's the next thing you should do to get started with your content strategy...

CONDUCT A MARKET RESEARCH. Know your market by heart by learning about their:
🍃Problems/Challenges
🍃Goals/Dreams
🍃Fears
🍃Objections

How well do you know your market?


We've all got struggles, mine's probably functioning without coffee or showing up on video content... 😅 For my clients, ...
25/02/2022

We've all got struggles, mine's probably functioning without coffee or showing up on video content... 😅 For my clients, most of them tell me it's how to get started in creating their Insta content strategy.

Well, here are the first few steps you can take towards jumping over that hurdle. Make sure to save this for your reference later!!! 😉

1. Identify your goals. Do you wanna increase your brand recognition? Double your following? Generate leads? Or increase your income?

2. Assess your current business season. Are you working on how your customers will find you? Is your audience already there but you still need to know how to convert them to buyers? Or are you in the phase of learning how to retain your current customers? Look up the AARRR model to know which season you're in. ;)

3. Know your problems and challenges. What's stopping you from achieving your goals? Is it a lack of time? Lack of knowledge or skills? Or maybe lack of manpower?

4. Discover your brand's unique selling proposition (USP). What does your brand have that others don't?

How do you start planning and strategizing your Instagram content?


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