19/03/2021
🌹 Brands that are committed to their purposeful endeavors are increasingly reporting an INCREASE IN MARKET SHARE, & HIGHER ROI. 🌹
We all know WHAT we do. Some know HOW they do it. But very few actually know WHY they do it.
Let me ask you what’s your why? What’s your purpose? What’s your cause? What’s your belief?
Are you just like everyone else? Doing what you’re doing today just for the sake of profit? To be rich? To be famous?
If you’re attempting to be a person, a brand, or organization with a purpose without any kind of authenticity your audience will quickly screw you. Whatever your target market “Believes” or “Believes In” is something that will get their attention. 👀
As a brand strategist, one of the things that I truly believe when I help my clients build a brand is to dig in deeper on their why’s. I also ask the question “Why does your business exist?”
Brand Purpose is having a position on what your brand beliefs preferably aligned with your audience’s beliefs and committing to that belief in your actions as a brand.
Maybe, you’re thinking if "Is it important for my business? I’m just a start-up." Of course, it’s a YES! Even you’re just starting in your business, brand purpose is still relevant and the key is to know what your audience believe and what the brand leadership believes whether or not they’re aligned. 🌼
Most business owners will think that brand purpose is not gonna be a priority for them. That’s why I’m keeping in mind their perspective and I am here as a branding expert to educate my clients about brand substance and the importance of a strong foundation.
Even though our goal is to grow our business and to grow the brand it doesn’t mean that the purpose itself is not real and that it is not a genuine goal. But, our focus should no longer be on if it will help the brand grow but is mainly on the good that we can do from our purpose.
Some of the well-known purpose-driven brands are Dove, Toms, Patagonia, Warby Parker, and The Body Shop. These brands are proof that when executed well, brand purpose can produce a lot of loyal brand advocates.
