The GLOBAL BRAND Award is the world's premier corporate & product insignia in recognizing excellence in the branding and trademark industry organized by the GLOBAL BRAND AWARDS COUNCIL. PROFILE & RATIONALE
GLOBAL BRAND Award (GBA) and GLOBAL BRAND PLATINUM (GBP) are world's premier corporate & product insignias in recognizing world-class excellence in the branding and trademark industry founded by
British educator Dean Harold H. The GBA Asian Award Franchise was conferred to ASIA PACIFIC AWARDS COUNCIL headed by noted Filipino consumers welfare advocate Jonathan “Jake” Navea and Australian civic leader David R. The recognition is synonymous to the Reader’s Digest “Most Trusted Brand” and “Superbrand” Awards. GLOBAL EXCELLENCE AWARD (GEA) is a prestigious tribute to world-class consumer products and companies, as well as Outstanding Achievers in major professional fields. The tribute event has been staged in various Asian countries, including Bangkok, Singapore, China, Hongkong, Philippines and other countries within the Asia-Pacific Region. Brands need to receive endorsements and recognitions to establish their brands and consumer quality acceptance. And a significant aspect of effective brand promotions is awarding of consumer product or company with a prestigious brand recognition. In the field of Public Relations (PR) and Brand Marketing, when the propaganda machine is at work, crucial endorsement is sustained to rationalize the perception generated. One’s positioning must be rationalized so the message is not perceived as self-serving. Medical doctors or those in the academe promote their titles after their names while they display in their offices the multiple diplomas and awards received. This is not necessarily for their ego, but to establish their brand and field expertise. To establish the integrity required for branding, the brand promise must be consistent. PR generates consumers and clientele perception. GLOBAL BRAND & GLOBAL EXCELLENCE Seal(s) are effective marketing tools in adding “consumers / clientele appeal and marketing value.”
NOTE: The GBA and GEA seals are being used by Nokia, Hanabishi, Samsung
and other prestigious companies as effective endorsement
and marketing tools of product and corporate quality. For other details, log on at: www.facebook.com / GLOBAL BRAND AWARDS
and www.worldexcellence.net or CALL / TEXT: +63 906.488.4787
