Shadz Loresco - SaaS Content Writer, Strategist, & Editor

24/06/2024

My Monday started with discovering I made Jon Evans of Electric Copy’s list of best freelance SaaS content writers to hire in 2024 (and beyond!). ✨ I'm sharing the link in the comments.

I’m not sure how long this piece has been out, but I'm truly grateful for the shoutout, Jon! Your SaaS content + copy always teach me a thing or two about our craft, and I appreciate the recognition.

Now, this also feels like the right time to share that I’ve returned full-time to content marketing. This new twist in my non-linear career path started three months ago with Pigeonhole Live. (Shameless plug: say hi if you’ve used us for live Q&A and polling during meetings or events. 👋)

All this means I’ve reduced my capacity to work with clients due to changed priorities. I’m still here, though, filling some slots for the next quarter. 😊 Let's keep in touch!

05/04/2024

→ Nearly two-thirds of site visitors form an impression of your site in seconds, directly impacting whether they stay or leave.

→ Potential customers expect to find pricing details in just three clicks.

These are just a couple of helpful clues to know if you want to prevent users from bouncing and keep them browsing your website.

My latest article for Hotjar outlines seven proven clues—plus actionable tips—to help you sway stakeholders and prioritize UX improvements.

Discover how to improve the UX of your site with our latest research. Dive into the findings and see what’s needed for better UX in 2024.

01/04/2024

This is not a joke. 🙆‍♀️ My work/life website is now officially live! Welcome to the early days of this digital space. 🪐

Here, you'll find some details about my job, which I hope will offer a clearer picture of what I do. 💡

If anything seems fuzzy or missing, hit the Feedback widget on your right and leave me a comment. I'm here to address your concerns right away.

Click the link in the comments to start exploring! 🚀

15/02/2024

Love in the time of climate change (per US-based polls) 😘🌏🔥

Here’s a quick roundup of FiveThirtyEight's roundup covering recent polls on extreme weather, the Super Bowl, and Valentine’s Day.

🤔 Americans see climate change as real, but the personal impact? Not so much.

🏈 Super Bowl stats: Half of viewers watch for the game, while 19% wait for ads and 21% for the halftime show.

💑 In dating, 55% have been in a serious relationship with someone five years older or younger, 39% of another race or ethnicity, and 31% of the opposite political party.

☕ Scandalous stats reveal love triangles, polyamory, and cheating confessions. 💔

How much have we lost in love and climate change?

Read the full roundup ➡️ [Link in the comments] 🔗

13/02/2024

Do you listen to music while you work?

I don't, except when I need to block out background noise, like the chatter in a cafe or the hustle and bustle in my neighborhood. 🎧

When I cue up my favorite tunes on Spotify (or iTunes and Grooveshark in the old days), my brain filters out the lyrics, leaving just the melodies and beats. It's like a weird quirk — or maybe a superpower — that helps me stay focused for hours as I search for the right words. 👩🏻‍💻

Speaking of my favorite songs, I've compiled a playlist spanning the last decade. Interestingly, I haven't memorized the lyrics to most of them, thanks to this particular habit.

Check out my playlist for some inspiration and see if you can resist humming along! 🎵 The link is in the comments below.