23/10/2017
Confusion is The Enemy
If you're a business owner, internet marketer or network marketer...
You will find this writing technique very helpful in promoting whatever you are selling and make more sales.
The goal of communication (marketing) is to transfer understanding.
So in writing your ads or marketing messages...
Your goal is to be understood by the people you're talking to.
"Put the Reader First"
It’s okay that you don’t know your reader.
Picture someone you do know who’s like your reader.
Then write to him.
Think of the reader.
Ask yourself: Will the reader understand what I have written?
Does he know the special terminology I have used?
Does this tell him/her something important or new or useful?
If I were the reader, would this persuade me to buy the product?
See how this technique impacts your advertising and marketing by checking out these examples.
The first example shows examples of an ad written without regard to the reader’s interests. The second one gives revisions that make the ad more you-oriented.
1. Company-Oriented Copy
Bank Plan is the state-of-the-art in user-friendly, sophisticated financial software for small-business accounts receivable, accounts payable, and general ledger applications.
The objective of the daily cash accumulation fund is to seek the maximum current income that is consistent with low capital risk and the maintenance of total liquidity.
To cancel an order, return the merchandise to us in its original container. When we have received the book in salable condition, we will inform our Accounting Department that your invoice is cancelled.
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2. Benefit-Oriented Copy
Bank Plan can help you balance your books. Manage your cash flow. And keep track of customers who haven’t paid their bills. Best of all, the program is easy to use—no special training is required.
The cash fund gives you the maximum return on your investment dollar with the lowest risk. And, you can take out as much money as you like—whenever you like.
If you’re not satisfied with the book, simply return it to us and tear up your invoice. You won’t owe us a cent. What could be fairer than that?
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See the BIG difference?
So remember...
If you're writing a page post, articles, an ebook, website content, ads or you simply want to get an idea across, put your readers first.
For more marketing tips and strategies visit my website: www.Gaeius.com or like this page.