01/12/2025
I’m seeing a lot of resort owners believing:
“You need 10,000 followers on Instagram to attract European guests…”
This couldn’t be further from the truth — but let me explain why.
Yes, having more followers helps with brand credibility…
But followers don’t equal bookings.
European guests don’t choose a resort because of your follower count — they choose based on trust, experience, and how well you show up online.
Here’s the real issue:
Most resorts think they need to hit 10K first before focusing on attracting European travelers.
But while you’re waiting for that number to grow, you’re losing months of potential bookings.
Here’s what I tell every resort I work with:
Start now.
Grow your page, yes — but at the same time build the right system to reach and convert European guests consistently.
Because it’s not about hitting 10K followers…
It’s about having a strategy that works even if you only have 500.
If you found this helpful, DM me “PLAN” and I’ll show you the exact approach I use to help Philippine resorts bring in European guests — without waiting for 10K followers.
