19/06/2026
In a real estate development project, both the developer and the marketing/sales team have specific obligations to perform.
Real Estate Developer Obligations
A real estate developer is generally responsible for:
Project Development
Acquire and develop the land.
Construct houses, townhouses, condominiums, and project amenities.
Deliver units according to approved plans and specifications.
Legal Compliance
Secure permits and licenses from government agencies.
Comply with housing and subdivision regulations.
Obtain the necessary approvals from authorities such as the Department of Human Settlements and Urban Development (DHSUD).
Project Delivery
Complete the project within the promised timeline.
Turn over units in habitable condition.
Provide warranties for construction defects.
Documentation
Process deeds of sale and transfer documents.
Facilitate title transfer according to contract terms.
After-Sales Service
Address warranty claims and defects.
Manage homeowner concerns during the turnover period.
Real Estate Marketing and Sales Obligations
The marketing and sales team is generally responsible for:
Lead Generation
Generate inquiries through online and offline marketing.
Conduct advertising campaigns and property presentations.
Accurate Representation
Present truthful information about the property.
Avoid misleading advertisements or false promises.
Client Assistance
Conduct site trippings and property tours.
Explain payment terms, financing options, and project features.
Sales Documentation
Assist buyers with reservation forms and requirements.
Coordinate loan applications and document submission.
Customer Follow-Up
Maintain communication with buyers.
Coordinate with the developer regarding updates, turnover schedules, and concerns.
Key Principle
The developer is primarily responsible for building and delivering the project, while the marketing and sales team is responsible for promoting the project, generating sales, and assisting buyers throughout the purchase process. Both parties must ensure that all representations made to buyers are accurate and consistent with the approved project plans and contractual commitments.
