13/02/2023
✨THUMBS UP TO NEW BEGINNINGS! ✨
Sharing another rebranding project and marketing campaign I did for our advertising class during the pandemic season.
The goal was to present new ways to enjoy Thumbs Up in the midst of the pandemic. As malls and parties were limited at that time (early 2021), I devised a Thumbs Up DIY bundle, containing 5 flavors of ice cream, 25 thumb-sized waffle cones, 5 palettes and a free scoop to be sold online. Such a fun way for parents and children to bond at home.
BIG IDEA: Grow up with Thumbs Up / Thumbs Up to New Beginnings
Note: This is just a personal take and for academic purposes only. Also, I really liked the first version of Thumbs Up, particularly the cart with a big thumbs up, so I brought most of its elements back to emphasize brand recall for customers.
Branding & Design by LoMi Creations
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