26/12/2020
Digital marketing is one of those terms that’s shrouded in confusion and seems to mean something different to everyone. It’s also been made to seem way more complicated than it actually is, which is a shame really, as it’s really pretty straightforward.
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.
Learn how digital marketing works, problems it can solve, ROI, and more with Marketo's deep dive.