https://www.facebook.com/111822714282307/

RBS Marketing, Santa Rita, Olongapo (2026)

04/10/2023

𝟓𝟓𝐤 𝐚𝐝𝐬 𝐬𝐩𝐞𝐧𝐭
𝟏𝟔𝟓𝐤 𝐠𝐫𝐨𝐬𝐬 𝐬𝐚𝐥𝐞𝐬
𝐂𝐥𝐨𝐭𝐡𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬!
Win win kame nung unang week namin dito kase sulit na sulit yung mga ginawa kong strats.
Pero di laging panalo haha so yun after nung first week namen break even nalang at minsan lugi pa pero syempre need naten gawin lahat para sa client naten.
Best strategy na pede i try sinasalang agad namin at yun goods naman kahit pano hehe.
LLA% 1-3%
FILTER ALL DATA THEN ABO
OPTIMIZE AT 20% SCALE
FILTER RETARGETING

18/08/2023

Post from our Facebook Advertising group👇

Tips for business owner para 𝐦𝐚𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐦𝐨 𝐲𝐮𝐧𝐠 𝐬𝐚𝐥𝐞𝐬 specially sa mga nagsisimula palang mag 𝐄-𝐂𝐨𝐦.

Btw yes mababa palang tong result compare sa iba but i want to share my small win with my client . Kakaproud lang na nakakapag provide ako ng value sa mga client ko. Since hirap din siya makabenta before nagtulungan lang kame shinare ko lang sa kanya lahat ng mga possible ways para ma increase ang sales niya . So far naging okay naman result .

𝐋𝐚𝐧𝐝𝐦𝐚𝐫𝐤- This one of the important para mabawasan rts mo hingian mo to lagi sa mga nag oorder sayo . Once hindi mahanap ng rider na nagdedeliver kung saan ang bahay ng customer mo panigurado tatamarin yon andali lang maging rts ng product mo.

𝐂𝐨𝐮𝐫𝐢𝐞𝐫- Pili ka magandang courier kung jnt ba lbc or ano pa man. Check if alin pinakamagandang service and mababang rts rate.

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐏𝐚𝐠𝐞- Make sure kapag vinisit ng customer page nyo macoconvice siya bumili ng products mo. Check if may review page nyo . Post something na feedbacak ng mga customer sa products mo and Post something na mga parcel na madaming omoorder talaga ng products mo ayan mga iilang ways para ma optimized page mo.

𝐅𝐢𝐧𝐝𝐢𝐧𝐠 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬- Kung isa kaparin sa nag eecom na budol products parin tigil mona. More on branding na yun labanan ngayon . Sa dami ng mga nabudol na tao sa mga naoorder nila sa online tumatalino na mga buyers ngayon.

𝐀𝐝𝐬 𝐒𝐜𝐚𝐥𝐥𝐢𝐧𝐠 - This is one of my strategy sa pag scale ng ads . You can try this test if effective sainyo more on messaging ads lang to and ecom niche . Kapag may winning products kana and winning campaign . Duplicate your winning campaign into 3 depende parin sa budget if ilan . Turnoff mga hindi nag peperform na adset or campagin then duplicate ulet yung mga campaign na nagpeperform maayos then repeat.
If meron kang tips or tanong comment kalang try natin sagutin hangang sa makakaya .

-CTTO-

13/08/2023

𝐋𝐞𝐬𝐬𝐨𝐧 𝐭𝐡𝐚𝐭 𝐢 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐚𝐛𝐨𝐮𝐭 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐞𝐝 𝐢𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬

First is you need to know how Facebook Ads work!
Facebook is basically an 𝐀𝐮𝐜𝐭𝐢𝐨𝐧 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 kung saan kapag nanalo yung ADS mo sa bidding, Yung ads mo yung ipapakita sa Target Audience mo.

𝐒𝐨 𝐩𝐚𝐚𝐧𝐨 𝐧𝐠𝐚 𝐛𝐚 𝐦𝐚𝐠 𝐬𝐭𝐚𝐧𝐝𝐨𝐮𝐭 𝐚𝐭 𝐦𝐚𝐧𝐚𝐥𝐨 𝐚𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐦𝐨? 𝐑𝐞𝐚𝐝 𝐢𝐭 𝐮𝐧𝐭𝐢𝐥 𝐭𝐡𝐞 𝐞𝐧𝐝!

So dapat alam mo target audience mo at yung behavior nila . Kapag yung Campaign Ads mo mas relevant sa target audience mo ikaw ang mataas na probability na manalo. For example product mo is Baby products hindi kalang basta maglalagay ng interest na , Mother, Wife or Parents para matarget mo sila tapos bahala na kung maging effective or hindi . Possible naman gumana yan pero coconsider mo din behavior nila like ano nga ba kadalasan Brand na binibili ng mga Mommies or Anong T.V show or movies pinapanood nila utilize mo lang ang google then pwede mona sila matarget another interest yon na pwede magamit.

Sa Picture makikita nyo dalawang advertiser even though magkaiba sila ng interest pero same target audience and facebook will decide kung anong ads ipapakita niya pero nanalo si Advertiser 2 dahil sa mga advantage na meron siya na dapat alam mo kapag gumagawa ka ng Ads Campaign.

Advertiser 2
-Has a better Landing Page meaning consistent yung relavance ng Ads Campagin niya from creatives and adcopy sa landing page niya at target audience niya. Hindi yung Iba yung pinapakita ng Landing page mo sa Campaign ng Ads mo.

-Ad Account Quality Score chinecheck din dito ni meta if gano na ba katagal ad account mo , if lagi kapa pumapalya sa pag bayad tuwing sumisingil si FB specially wag hayaan maubusan ng funds yung Bank Card mo kapag nag singil na si FB possible ma restrict kapa nyan.

-Relavance of your Campaign to your target audience- Making sure that what you sell is tugma sa tinatarget mong audience dito karamihan nahihirapan baka minsan kaya mataas CPM , CPC or any other metrics dahil iba yung natarget mong audience.

-Better Creatives and Ad copy
Pero eto reality hindi mo kailangan ikaw pinakamagaling sa lahat ng aspect ng ads para manalo sa auction.Hindi mo kailangan ikaw pinakamagandang creatives at pinaka perfect na adcopy. Facebook number 1 priority is User Experience yung Quality and Relavance ng campaign mo sa Target audience mo . Once na ikaw pinaka Relavance na hinahanap ng Target Audience mo at Quality yung campaign and inooffer mo sure mas mataas chance mo sa mga other competitor mo.
Isa lang yan sa natutunan ko sa napanood ko correct me if mali pagkakaintindi ko. Im open lagi na matuto :) Mas maganda ishare mo nalalaman mo mas matatandaan mo and matututo ka ng mabilis :)

12/08/2023

Post from our Facebook Advertising group👇

From 247 reach to 69,000 reach!😱😱😱
Many people say that it is still a tiny achievement but for me and for the client it is big already.

Creating valuable and impactful content is what I do for my clients. And giving everything for my client's business is my biggest offer.

I remember when I got this project I just made a recommendation for her page but now we are working together for a better future for her business.
Being consistent is very crucial for start-up businesses because we need to let others know that the company that they need exists.

Your Customers need to be aware of the product/services you offer.

That's what I do and why the business I handle survives.

-CTTO-

11/08/2023

Post from our Facebook Advertising group👇

💥Don't Sleep on Retargeting Campaigns💥

I want to share my recent win for my client in the food biz, particularly focusing on retargeting strategies.

Despite the challenges of a recent typhoon and limited promo activities, July was off the charts – the fourth month in a row we exceeded 1 million pesos in gross sales.

Here's how I did it:

1. Retargeting Campaigns with 13.3x ROAS
Those retargeting campaigns were the real game-changers. One of them got us a 13.3x in ROAS. That's why we're going big on retargeting, putting 40% of our ad budget right there.

2. Cost per Messaging is Just a Number
Even if some retargeting messages cost us a bit more (around ₱56.03), I'm not sweating it. Why? Because those messages led to the biggest ROAS and sales spikes. Here's the golden rule: Focus on your Return on Investment (ROI) instead of stressing about the initial cost per message. Like this one retargeting ad set, where we spent only ₱7,675.61, brought in ₱101,580.00 in sales.

3. Quality Leads Make Conversion a Breeze
Our high conversion rate is tied to the higher cost per message. We're talking about attracting quality leads that practically convert themselves.

4. CBO vs. ABO Retargeting
Both were great, but ABO appeared to be more effective for this specific account. Remember, it's all about testing and experimenting to fine-tune our strategies based on what's actually working.

5. Creative Testing
Both UGCs and Static Images performed well for retargeting warm audiences.

These wins aren't by chance. They're the result of a dynamic mix of strategy, smart spending, and tons of testing.

Hope this brings you some fresh ideas! 😊

-CTTO-

10/08/2023

Post from our Facebook Advertising group👇

🔥Php 222K Ads budget generated Php 3Million worth of sales this JULY! 😱
If you're running Ads and you're not getting RESULTS, this post is for you. 😉
So the first thing you need to do is realize that - PEOPLE HATES ADS! .
So DON'T MAKE AN AD THAT LOOKS LIKE AN AD. (Capslock para intense!!!😁)
Instead, you need to make your AD blend in with the natural flow of the feed.
So my starting recommendation is to look at your best organic post from your analytics, and just make an ad with a similar feel to that. 😉
That's what I did this July for one of our clients.
Luckily, our target market resonated with the new set of creatives we launched based on what worked organically.
Sobrang dami na kasing nag aads talaga ngayon, kasi nag iipon na ng data para sa BER months!
Malapit na nating marinig ulit si Jose Mari Chan! 😂
We need to think of creative ways on how we can capture the attention of our customers, or else, IYAK! 😭
That's it for now! Have a great weekend guys! 😎

-CTTO-

09/08/2023

Post from our Facebook Advertising group👇

🔥 A lot of hard work is hidden behind nice things.” – Ralph Lauren

Oh huwag na huwag niyo icompare results niyo sa iba or kahit na sa akin. Itong picture eh isa sa mga pinaka una kong naging case study na naging part ng portfolio ko. May proseso bago mo maabot mga pangarap mo sa career na ito.

Ayoko isipin niyo na sobrang dali lang makarating sa 6 to 7 figures per month na income as FB media buyer, marami ako pinagdaanan na hindi niyo din nakita dati. Ito ang iilan sa mga kelangan niyo expect as media buyer:

✅ Mahirap mag-hanap ng direct client sa una. Sa kahit anong negosyo at trabaho naman usually ang pinakamahirap is ang umpisa. Huwag ka lang bibigay agad.

✅ Hindi lahat ng mga client niyo eh magstay sainyo kapag lumaki na negosyo nila. Tanggapin niyo na ang mga cliente natin ay growth ng negosyo ang laging nasa isip. At gusto rin nila amgtry kung ano-ano. Ibang agency, ibangstrategy etc. Hindi ibig sabihin ay hindi ka magaling.

✅ Hindi din lahat ng ad accounts ay magiging successful. Ang mahalaga binibigay mo lahat. Maraming factors na pwedeng maging hadlang sa success ng media buying mo. Example, kung sablay talaga produkto nila kahit anong pilit mo eh hindi yun bebenta, kahit gumastos ka P100k sa isang video creative.

✅ Kapag magaling ka na, marami din talangka gustong hahatak sayo pababa. Di na mawawala yun kaya push lang talaga. Sabi nga ni Rosmar, kapag inggit pikit sila! haha

✅ Maraming negative thoughts na papasok sa utak mo sa times na hirap ka sa trabaho, okay lang yung. Sabi nga kapag may pinagdadaanan ka eh DAANAN MO LANG, HUWAG MO TAMBAYAN.😂

✅ Yung 6 to 7 figures per month na kinikita naming mga matagal na sa media buying ay hindi yan nakuha ng isang gabi lang. Magsisimula ka sa maliit muna na sweldo mga P20,000 per month. Kapag magaling ka na tsaka ka lang makakademand ng malaki. Mahalaga sa una is COLLECT PORTFOLIO, LEARNINGS and EXPERIENCE. Huwag muna focus sa pera.

✅ Sa una hindi ka makakakuha ng flexible time. Alam ko marami ang gusto nito, pero habang nag-uumpisa ka kelangan makisama ka muna sa gusto ng cliente. Kelangan mo muna patunayan ang sarili mo.

✅ Nung nag-uumpisa ako as media buyer 12 hours ako nagwowork non. Maliban sa kelangan talaga kumayod sa una eh mabagal parin kasi ako non mag-navigate sa ads manager. Kaya kelangan ko magbigay extra time para sulit naman bayad sakin ng cliente.

✅ Yung bilis ng pagkita mo ng malaki is hugely dependent sa bilis mo madevelop ang skills ng media buying and yung hunger mo for success. Lahat ng tao ay gusto YUMAMAN at maging SUCCESSFUL, pero hindi lahat willing ibigay yung hirap na kelangan para ma achieve yun.

✅ At huli sa lahat, hindi natatapos ang pag-aaral sa industriya na ito. Laging may bagong insights and learnings na pwede matutunan to have an edge. Pwedeng yung hindi rin magaling dati eh mas magaling na sayo dahil mas masipag sila mag-aral. At meron din mga late bloomer talaga.

Yun lang, ang alam ko eh kaya niyo achieve goals niyo kasi may nakagawa nga na iba. Kaya isipin niyong mabuti kung gusto niyo ba ang media buying or GUSTONG GUSTO NIYO BA?🤣

-CTTO-

18/07/2023

Post from our Facebook Advertising group👇

Saan aabot 🤸‍♀️ ang Php 838 🤸‍♀️ng Beshy ko?🤸‍♀️

Honestly, hindi namin alam ni client..

All we know lang is, “SUSUBUKAN NATIN”.

Madami kasi ngayon, business owners and marketers (Advertisers) they were expecting ROI and ROAS na maganda kaagad when they launch camapigns. Ang totoo, kapag nag ads ka, nag market ka. It’s a YES OR NO lang. It’s a WIN or LOSE lang. Dapat marunong tumanggap. If we fail, it is an opportunity, we learn. If we succeed, CONGRATS!

Testing kasi talaga kase ang “Key” sa success ng isang ads. Wala dyan formula.

Never mo tanggapin yung may mag offer ng ganito;

“Ganitong word gamitin mo”
“Eto ganyan”
“Lagyan mo ng ganito”

I-Test mo na lang beshy ko. 🤸‍♀️. Sa pag aads, TESTING talaga. Sa mag sasabi na may “Secret formula” sila.

PASS na kaagad, beshy! 🤸‍♀️Sa 7 years ko sa pag aads and sa Digital Marketing, walang such thing! All platforms are evolving at talagang from time to time may nagbabago. Yung sinasabi nilang FORMULA noon, hindi na effective ngayon. Kasi madami nang nagbago. Kaya nga TEST, EXPERIMENT with the right SYSTEM.

Kasi even you, na start-up businessman or woman, kaya mag set-up. Pero syempre, kailangan mo ng “System” kung paaano mo ie-execute ang campaigns.

TRY and TRY! 🤸‍♀️ TEST nang TEST, 🤸‍♀️ Beshy ko! 🤸‍♀️

PS: Before ako nag ads sa clients, tinry ko muna sa business ko. Para alam ko pakiramdam paano mas magwowork ang system ko for them.

-CTTO-

22/04/2023

Sino dito mahilig magbasa ng eBook? Probably I can give you 10 copies of your favorite genre. Put the title in the comment. Go!❣️

01/04/2023

Fom one of our Facebook Ads specialist group! ❣️

🎉 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐟𝐨𝐫 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭 – 𝐚 ₱𝟏.𝟑𝐌 𝐒𝐚𝐥𝐞𝐬 𝐢𝐧 𝐣𝐮𝐬𝐭 𝟓𝟗 𝐝𝐚𝐲𝐬 𝐮𝐬𝐢𝐧𝐠 𝐦𝐲 𝐬𝐢𝐠𝐧𝐚𝐭𝐮𝐫𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.

Just a bit of background, we're currently running a messaging campaign for a food store that has 4 branches. The ad account is just 2 months old and its social media pages have been established for some time with 10k followers.

Here are the things that worked for this account:

✅Video creatives less than 15sec

✅Sales campaign, optimized for conversation ---it gave us consistent sales than using an engagement campaign

✅Targeting high-value audiences

✅Having enough budget to test -- we are spending 3k+/day

I hope this information proves helpful, particularly to restaurant and food business owners out there! 🙂

-CTTO-

06/03/2023

Sharing with you another winning Ads from our Facebook Advertising group...

🎉🚀₱𝟒𝟐𝟖,𝟒𝟖𝟎 𝐒𝐀𝐋𝐄𝐒 𝐅𝐑𝐎𝐌 𝐀𝐍 ₱𝟏𝟖𝐊 𝐀𝐃 𝐒𝐏𝐄𝐍𝐓🚀🎉⁣
⁣
I’m superrrr thrilled to share that our latest Facebook Ads Campaign has generated ₱428,480 in sales, all from an ₱18k ad spend! 💰💰⁣
⁣
This is proof that Facebook Ads is still a highly effective marketing tool, even for high-ticket items. ⁣
⁣
You just need to dial in your offer, creatives, and sales system to maximize your results. 💪🏼⁣
⁣
𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐡𝐨𝐰 𝐰𝐞 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐝 𝐚 𝟐𝟑𝐱 𝐑𝐎𝐀𝐒 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧?⁣
⁣
Here’s how we did it:⁣
⁣
𝟏. 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐭𝐡𝐞 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞: I tested various interests and audiences to find the best fit for your ideal customer avatar. This involves understanding my client’s target audience's demographics, interests, behaviors, and pain points.⁣
⁣
𝟐. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐚𝐧𝐝 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬: Once I identified the ideal audience, we created ad creatives that showcased the features and benefits of our product. This include highlighting our unique selling propositions (USPs), such as superior quality, convenience, affordability, and ease of use.⁣
⁣
𝟑. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐭𝐡𝐞 𝐬𝐚𝐥𝐞𝐬 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐚𝐧𝐝 𝐬𝐜𝐫𝐢𝐩𝐭𝐬: After attracting the ideal audience with compelling ad creatives, we focused on optimizing our sales process and scripts to ensure maximum conversions. This involves testing different chat opening lines and sales scripts that are tailored to our target audience.⁣
⁣
𝟒. 𝐑𝐞𝐥𝐞𝐧𝐭𝐥𝐞𝐬𝐬𝐥𝐲 𝐓𝐞𝐬𝐭 𝐚𝐧𝐝 𝐑𝐞𝐢𝐭𝐞𝐫𝐚𝐭𝐞: One of the keys to success with Facebook Ads is to test, test, and test! This involves experimenting with different ad formats, placements, copy, creatives, and targeting options until I find the best combination that drives the highest conversions at the lowest cost.⁣

⁣

03/03/2023

Sharing with you one of the winning Ads from our Facebook Advertising group...

💥5.4M Purchase Value for 180K Ad Spent only, that's 30X ROAS 🔥😍

Sharing some tips on how to get a high-converting Facebook Ads campaign like this:

1. WINNING AUDIENCE.
✨ First, define your target audience by using Facebook’s targeting options to reach people most likely to be interested in your product/service. After weeks/months of testing, you will eventually know your winning audience.

2. AD COPY
✨ Use a compelling and relatable ad copy. It should be concise, clear, and persuasive. Highlight the benefits of your product/service and use a strong CTA.

3. CREATIVES.
✨ Use a scroll-stopper ad creative. It should be high-quality visuals, eye-catching and professional, that are relevant to your ads. A clear message on creatives is a MUST in running ads. Yong tipong isang tingin palang sa ad creative mo, alam na agad ng core audience mo kung ano meron sa ads mo. Aminin natin, hindi lahat nagbabasa ng ad copy kaya kahit meron ng price meron parin nagtatanong ng how much hahaha 😂

4. SALES PROCESS & FOLLOW-UP.
✨ Always check your client's sales process. Minsan kasi okay ang soft metrics ng campaigns and winning audience ang gamit mo then bigla sasabihin ni sales team “wala po kaming ma convert” 😳 kapag ganito ang scenario, don't panic agad 😅 check mo muna lahat. The campaigns, sales funnel, especially sa follow-up. May timing po kasi ang follow-up depends on your target audience.

Here's the thing, hindi po lagi kasalanan ng ads kung bakit walang conversion 😅 Always check your sales script kung updated pa ba or kung saan ang disconnect. Check the closing strategy ni sales team kung effective pa ba. Check yong flow ng messages kung relevant po ba or baka bombarded (for chatbot user)

5. COMPETITOR.
✨ Minsan silip silip din kay competitor kung papano sila gumalaw hahaha😅 Check the negative reviews from their meron kana pwede magamit sa sariling strat mo. Always make your product/service a solution to your target markets problem 😉

6. PURCHASE TAGGING.
✨ This is for messaging campaign (no website). Always do purchase tagging on confirmed orders, then tag as paid once payment has been made. This is the best way to track better campaign optimization. Through tagging, you will eventually know which ads are working and what is not. Makikita muna agad kung aling ad set ang walang conversion, hence, prevent ads wastage.

7. PATIENCE.
✨ Have patience, hindi po magic si FB Ads na anjan na agad ang result pagkarun ng ads hahaha 😅 It takes time, always do testing. At eto pa ha, pagkarun ng ads wag panay ang check, ako usually binabalikan ko mga after three days kasi kung maya’t maya sisilipin mo ma stress ka lang hahaha 😂

Here’s a tip 💡

Sometimes be open sa mga insights and suggestions ni clients. It helps, especially sa mga years na in doing the business. But carefully check parin kung alin ang makakatulong at alin ang hindi. Just don’t let your client micromanage you or your strategy 😅

Overall, Facebook Ads are a powerful tool for businesses to reach their target audience and achieve their sales goal. However, it’s crucial to have a clear strategy and to monitor and adjust your campaigns for optimal performance continuously.

That’s it for today, hope this helps! 😍

Have a great day ahead everyone ✨

RBS Marketing

04/10/2023

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13/08/2023

12/08/2023

11/08/2023

10/08/2023

09/08/2023

18/07/2023

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01/04/2023

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