Jamwebs

19/10/2022

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Google’s audio ads, designed to reach consumers streaming music and podcasts on YouTube, are now available to all advertisers.

23/11/2021

ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they're forced to make the switch.

15/03/2021

Citations and Tacos 😁

We're revisiting a case study in this Whitespark Weekly episode. We took a business from no online presence to ranking in 8 months! But what happened to their local rankings a year plus later?

14/09/2020

Add to cart! 💻📱

Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store

10/07/2020

Violators will receive a warning at least seven days before Google potentially suspends an Ads accounts.

The ban will apply globally.

07/07/2020

No opt-out?

The ads can't be removed or influenced by the business owner.

08/06/2020

Switching to recovery messaging

COVID burnout is real, but the pandemic is not over.

27/05/2020

Kickstart!

The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US retailers.

01/05/2020

The worst is over.

The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.

21/04/2020

The Unpaid Experience!

It’s now free to sell on Google Shopping. We’re partnering with PayPal and Shopify to help businesses of all sizes reach customers online.

30/03/2020

Goodgle

The credits will be available for eligible active advertisers "in the coming months." It is also expanding ad grants for COVID-19 public service announcements.