LeapOut Digital

30/09/2026

YOUR SHOPIFY METRICS MAY HAVE MOVED.

Between September 21–23, Shopify updated how it measures sessions.

What changed:

→ Continuous activity now stays within one session instead of being split at midnight UTC
→ Some activity without a pageview can now count as a session — including shoppers going directly to checkout from a cart link
→ Identified bot sessions are filtered out by default

Why does this matter?

Because sessions sit underneath many of the metrics ecommerce teams use to judge performance:

Conversion rate • Add-to-cart rate • Reached-checkout rate • Checkout conversion • Bounce rate • Pages per session • Average session duration

Here’s the impact.
100 orders ÷ 10,000 sessions = 1.0% CVR
If Shopify filters out 2,000 bot sessions:
100 orders ÷ 8,000 sessions = 1.25% CVR
Same orders.
Same sales.
Higher reported conversion rate.

It can also move the other way.
If another 1,000 sessions are now counted:
100 orders ÷ 11,000 sessions = 0.91% CVR
Nothing necessarily got worse.

The way sessions are being counted changed.

What hasn’t changed:
Orders. Sales. Customers.

For your September reporting:

→ Treat September 21 as a measurement break
→ Check revenue, orders and customers before calling something a win or a problem
→ Use post-update data as your new baseline for session-based metrics
So if your conversion rate suddenly jumped or dropped this month, don’t react to the percentage alone.

Check whether the business changed — or just the measurement.

24/09/2026

A few hours away from the screens for billiards, table tennis, dinner, and some well-earned time to reconnect as a team.

And a special thank you to our interns from the Polytechnic University of the Philippines for spending the last 12 weeks with us. Thank you for the energy, curiosity, and work you brought to LeapOut. We hope you learned as much from us as we did from having you around.

Here’s to good work, good people, and making time to enjoy the wins together. 💚

16/09/2026

This hurts your traffic, UX and sales more than you think.

Orphan pages remain one of the most common SEO issues.

If a page isn’t internally linked, Google struggles to find, crawl, and rank it. No internal links means no clear path for discovery.

Here’s why they matter: https://social.semrush.com/4rc2Cfn.

15/09/2026

Your Shopify storefront is no longer just the pages people visit.

Shopify recently added Meta as an AI channel in Agentic Storefronts, allowing product information from Shopify Catalog to become part of AI-driven discovery and commerce.

But getting ready for this goes beyond cleaning up a product feed.

AI systems need to understand your brand across your entire site:
1. Product pages.
2. Collection pages.
3. Category copy.
4. FAQs.
5. Buying guides.
6. About pages.
7. Structured data.
8. Internal links.

The relationships between all of them.
That’s where we can help.

At LeapOut, we work across the full Shopify site to make pages easier for both search engines and AI systems to understand, connect and recommend — not just rank.

Because the next ecommerce question isn’t only:
“Can customers find my website?”

It’s also:
“Can AI understand enough of my business to recommend me?”

If you’re on Shopify, we can help audit and improve this page by page, across the whole store.

Source: Shopify Changelog, “Meta is now an AI channel in your admin,” September 8, 2026.

https://changelog.shopify.com/posts/meta-is-now-an-ai-channel-in-your-admin?utm_source=chatgpt.com

14/09/2026

97% of Google impressions in our research sample didn’t turn into clicks.

That’s the shift brands need to understand: visibility is no longer the same as attention—or consideration.
Ranking still matters.
But being the answer matters too.

From our Ranked But Bypassed research on AI Search. https://leapoutdigital.com/ranked-but-bypassed-what-11-brands-and-tens-of-millions-of-data-points-reveal-about-ai-search-in-the-philippines/

11/09/2026

A high-converting website isn’t just a nice design with a bright green button.

It’s a series of small decisions that make it easier for someone to understand you, trust you, and take the next step.

A strong page usually gets the basics right: clear value proposition, obvious CTA, proof in the right places, scannable benefits, low-friction forms, mobile usability, and speed.

Miss a few of those and you can keep buying traffic — but you’re sending more people into the same leaks.
We mapped out the anatomy of a high-converting website above.

Save this for your next website review. How many of the 10 does your site currently have?

10/09/2026

A business might have one team for ads, another for SEO, another for Shopify, and another for CRM.

Your customer sees none of that.
They only see one brand.

And that's why ecommerce problems aren't always “website problems” or “marketing problems.”

Sometimes the real issue is what happens between the teams.

Discovery → Storefront → Conversion → Retention.

At LeapOut, this is how we're increasingly approaching commerce: keep the specialists deep in their craft, but connect the work around one customer and one commercial outcome.

Where does the handoff usually break for your business?

09/09/2026

Your Shopify store should help you grow — not slow you down.

Broken pages. Slow loading. App issues. Tracking problems. Small updates that keep piling up.

LeapOut Shopify Care+ gives you an on-demand Shopify team to handle the fixes, updates and improvements your store needs.

We handle the technical work. You keep the business moving.
✓ Bug fixes
✓ Speed optimization
✓ Theme updates
✓ App integrations
✓ GA4 & tracking
✓ Landing pages & UI/UX improvements
No chasing freelancers. No waiting weeks for small fixes.

Get the Shopify support your store needs.

01/09/2026

Big start to the second half of 2026 🚀
We're now working with Kino Consumer Philippines (Lola Remedios), Rustan's, and Primer Group — three brands, three very different briefs, one shared goal: turning commerce into a growth engine, not just a website.

Brand campaign. Shopify migration. Answer engine visibility. Different problems, same team.

Thank you to our clients and partners for the trust. And a heads-up: Manila hosts the ICOM World Meeting in 2027, and LeapOut is co-hosting with RCJ Group. 🇵🇭

Read the full story from ICOM Network 👇

LeapOut Digital entered the second half of 2026 with three enterprise wins across prominent Philippine organisations.

19/06/2026

Philippine brands are still ranking.

Google is still showing them at massive scale — tens of millions of impressions every year.

But here’s the uncomfortable part:

97% to 98% of people who see these brands in search do not click.

That tells us something important.

The battle is no longer only about ranking on Google. It is about whether the brand is trusted, chosen, cited, compared, and recommended across the new search journey — from Google results to AI Overviews to ChatGPT-style answers.

We studied 11 Philippine brands and tens of millions of data points to understand what this shift really means for visibility, SEO, and AI search in the Philippines.

Full research here:

This is an observational study, not a controlled academic experiment. It uses anonymized first-party analytics data from 11 brands that LeapOut Digital has managed, supported, or analyzed. No brand names are disclosed. Brands are referenced by market and industry type only. This research reflects di...