LeapOut Digital

01/09/2026

Big start to the second half of 2026 🚀
We're now working with Kino Consumer Philippines (Lola Remedios), Rustan's, and Primer Group — three brands, three very different briefs, one shared goal: turning commerce into a growth engine, not just a website.

Brand campaign. Shopify migration. Answer engine visibility. Different problems, same team.

Thank you to our clients and partners for the trust. And a heads-up: Manila hosts the ICOM World Meeting in 2027, and LeapOut is co-hosting with RCJ Group. 🇵🇭

Read the full story from ICOM Network 👇

LeapOut Digital entered the second half of 2026 with three enterprise wins across prominent Philippine organisations.

19/06/2026

Philippine brands are still ranking.

Google is still showing them at massive scale — tens of millions of impressions every year.

But here’s the uncomfortable part:

97% to 98% of people who see these brands in search do not click.

That tells us something important.

The battle is no longer only about ranking on Google. It is about whether the brand is trusted, chosen, cited, compared, and recommended across the new search journey — from Google results to AI Overviews to ChatGPT-style answers.

We studied 11 Philippine brands and tens of millions of data points to understand what this shift really means for visibility, SEO, and AI search in the Philippines.

Full research here:

This is an observational study, not a controlled academic experiment. It uses anonymized first-party analytics data from 11 brands that LeapOut Digital has managed, supported, or analyzed. No brand names are disclosed. Brands are referenced by market and industry type only. This research reflects di...

15/05/2026

What an inspiring ICOM World Meeting 2026 here in Porto.

One of the most powerful ideas shared was how we should think about AI as electricity when Edison first introduced it to the world. At the beginning, people were not using electricity properly, nor fully maximizing its potential. But over time, it became a force that transformed industries, businesses, homes, and society.
AI feels very much the same today.

As early adopters, our responsibility is not just to use AI because it is new, but to understand how it can create real value — for our teams, our clients, our agencies, and ultimately, humanity.

I was also amazed by the AI projects happening across the ICOM Network. The speed at which the ICOM AI Council has moved is impressive — showcasing best practices across creative work, strategic planning, project management, and even side projects that help agency professionals solve real everyday problems. Kudos to Robert Scherzer Miguel Pereira Michael Pavone for the generous sharing of ai tech and best practices in their respective organisation. Really inspiring!

Another highlight was the conversation around creativity. It was inspiring to see young creative leaders pushing boundaries, bringing fresh perspectives, and adding new colors to the present and future of our industry. Great work by ICOM in building the Creative Council, giving young professionals a platform to learn, collaborate, and showcase their talent.

And of course, the best part of ICOM is always the people.

It was a joy to reconnect with friends and agency family from different cultures, countries, and backgrounds. That diversity of thinking, experience, and friendship is what makes this network truly special.
Special thanks to Emma Keenan and the entire ICOM team for a great World Meeting, to Pedro Barbosa and the Wise Pirates team for being a wonderful host and allowing us to experience and learn wonderful things about Porto.

We had a blast.

See you all in Manila 2027! 🇵🇭

04/02/2026

Digital conversations are now part of national infrastructure.

We’re currently helping a major government institution build structured social listening frameworks — moving from passive monitoring to actionable intelligence: detecting risk, mapping narratives, and responding with clarity.

This article breaks down how modern social listening supports governance, public trust, and decision-making in high-stakes environments.

https://leapoutdigital.com/philippine-government-social-listening-intelligence/

Safeguard your agency’s mandate. LeapOut combines Meltwater’s enterprise intelligence with expert analysis to detect CIB, deepfakes, and narrative attacks in the Philippines.