Hakuhodo/BCi

07/04/2026

People before consumers.

Hakuhodo executives share why human understanding still leads the best work, partnerships, and the future of creativity in Southeast Asia and the Philippines.

Watch the video.

24/03/2026

What does it truly mean to see people beyond just being consumers?

For Gemma Alcantara, CEO of Hakuhodo International Philippines, it’s about “Understanding that our people are also Seikatsusha — they have their own dreams and aspirations, things that make them happy or sad or afraid. As Hakuhodo, we want to empower them to become the best that they can be.”

Advertising that merely showcases product or service features is long dead. In the last decade or so, there’s been a growing obsession with emotional and culturally nuanced campaigns. Brands are rolling out one tearjerking or hilarious or culturally anchored campaign film after another, all in a b...

06/02/2026

Thank you, everyone, for being part of the HIU ASEAN Block Meeting!

Over the past two days, we’ve shared perspectives, strengthened partnerships, and aligned on the path forward. What we’ve built here goes beyond discussion, it marks another step toward a stronger and more innovative community.

Thank you to each delegate and speaker for your thoughtful insights and commitment. Though our time together concludes today, the progress we’ve sparked will continue to grow.

We look forward to what we’ll achieve next, together!

05/02/2026

That’s a wrap on Day 1 of the HIU ASEAN Block Meeting! It has been an incredible start, filled with high-level discussions and fresh perspectives. We’re just getting started, and we're looking forward to keeping this momentum going tomorrow for Day 2!