Pauline Gato

Pauline Gato 25 hours a day i design, brand, edit, strategize, create content for local SMEs 🇵🇭♥️ Hi, I'm Pau!

I’m a Graphic Designer and Creative Content Specialist focused on social-first visuals for organic and paid ads. With 2 years in an ad agency and 2+ years of freelance experience, I’ve helped local SMEs and international brands through branding, strategy, and digital campaigns.

18/09/2026

meron din palang ganda ang buhay, na-approve agad ng client yung edit puede nang mangarap

16/09/2026

“Your job is only to post, right?”

Let’s break this No. 1, once and for all.

Yes and no.

Yes, posting is the core of social media marketing but No it is just the tip of an iceberg.

Social Media Marketing has evolved now and continuously evolves way faster that each post must be an intentional post for your brand to achieve something. No, we’re not only talking about your objectives as part of intentionality. Why? for example you give us the objective of making promotional content, we’re not only gonna make a typical 9.9 or 10.10 sale post. We have to think, speak, and act like how your target audience will react and we have to always be updated with what’s currently happening to your industry to make a content that might make them stop 🛑 and pay attention 👀 and do the action that you want 👍

There’s so many creative and optimization decisions that goes through the process that’s invisible to the eye.

The next time you talk to a social media marketer, be more informed. 🫶🏻

A bit late Marketing Merienda ⏰🍽️🗞️🍎 Apple released their 1st ever foldable phone “iPhone Duo” with of course a drama fr...
16/09/2026

A bit late Marketing Merienda ⏰🍽️🗞️

🍎 Apple released their 1st ever foldable phone “iPhone Duo” with of course a drama from Samsung and Duolingo
🎮 PH Advertising is getting more serious about gaming BUT brands must earn their place, it’s a community with it’s own niche culture that brands can’t just fake
📢 PR facing pressure to prove their strategic value while navigating AI-era

Read more my serving at the slides. ➡️

15/09/2026

Target audience of Villarica ads only have 1 QUESTION, ❓ANONG CONNECT?❓

I was thinking, maybe THERE IS NO ANSWER to this and what we should be asking is…
❓Bakit walang connect ang mga videos sa advertisement ng Villarica❓

It’s intentional and it is strategized to make you stop and pay attention.

Let’s think more about it with this video.

01/09/2026

Tuesday na tuesday naman 😂

so this is what it feels like to physically hold a planner zine that I created for myself, about myself ❤️ this is so FU...
22/08/2026

so this is what it feels like to physically hold a planner zine that I created for myself, about myself ❤️ this is so FUN
For now I’m tossing my black and white reminders about weight, foods and stuff and this is gonna be my go to! come back if you wanna hear the full story—— or why this zine is called “Cross-Legged”?

20/08/2026

The way you talk to your laptop when Photoshop stops working is the real you.

Have you heard of “goldfish eyes”? 👀 🐟I JUST MADE IT UP. Haha.I’m mostly on screen, designing, editing, writing, ideatin...
15/08/2026

Have you heard of “goldfish eyes”? 👀 🐟

I JUST MADE IT UP. Haha.

I’m mostly on screen, designing, editing, writing, ideating basically a creative lead & a starter content creator type of person would do and my eyes are almost always wide open (our eyes blink less staring at the screen) just like a goldfish!

Basically, after 5 days of working, I’ll just share this quick Cubao Expo experience (without again blinking an eye and I’m still on my screen) (now at 3 AM) Hahaha.

Alex Eala captured the admiration of the world and her home country brands. 🎾 Congrats Alex Eala! 🇵🇭Ft. Mga hanash ko sa...
11/08/2026

Alex Eala captured the admiration of the world and her home country brands. 🎾 Congrats Alex Eala! 🇵🇭
Ft. Mga hanash ko sa mga trendjack post

Creative careers blooming 🌼 and it’s kinda chic that’s why I love it. Who says you have to pick when you’re curious with...
11/08/2026

Creative careers blooming 🌼 and it’s kinda chic that’s why I love it.

Who says you have to pick when you’re curious with both? Go. Its kinda chic!

This takes time but it’s worth every struggle of coming up with an idea, research, self reflection and making creative decisions.

Not a bookworm but I super appreciate books these days. And discovering branding, design, and art books I can buy is amazing.

My first ever brand collab with a brand pitching to me feels so awesome. I get now why people love this side!

I didn’t know it would feel like a retreat. 😆
you’re discovering or finally putting into surface parts of your identity that genuinely feels real to you, while also acknowledging that you can’t just box your wonderful complex human being into these color palette, font styles and etc but it’s such a great way in!

Content creation is helping me accept myself more-the cringe side I get to observe when I see myself in my screen.

Posters, posters, posters 🥰

Bro print design is wild. It’s comes different set of skill. With my little knowledge in printing, I wanna try it!

Address

Bulihan
Plaridel
3004

Opening Hours

Monday 6am - 10:30pm
Tuesday 6am - 10:30pm
Wednesday 6am - 12:30pm
Thursday 6am - 10pm
Friday 6am - 10pm

Telephone

+639358763703

Website

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