27/04/2022
🎯📌📣To help you make the best impression on every online consumer, here are three common errors that make your online presence look less professional. Take note and avoid these basic brand blunders.
1. Having a disjointed visual appearance
Nothing says, "unprofessional" like a disparate visual identity. For example, when someone visits your website and sees one logo and then checks your page and sees a different logo, that's an inconsistent online presence, and can makes the business look disorganized - or worse, untrustworthy.
2. Not owning your space online
When you start a business, there are specific things you need to do to make it official, such as choosing a structure, registering the business, and obtaining business licenses and permits.
The same goes for your online presence - however, when businesses don't claim their online space, it makes them look questionable to the public. Not owning your custom domain name as well as your social media handles across all social platforms leaves your business vulnerable.
3. Typos and grammatical errors
We all know typos happen even to the most thorough of writers, but lots of typos and grammatical errors on your website, or in your social media posts, can detract from the value of your content, and ultimately your business. Writing errors can make it look as though little thought was put into the content, and can take away from your positive brand equity.
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