Filipino PPC Masters

25/08/2025

Like what we always say.. it is your grit & determination that helps you 🩵

27/07/2025

23/03/2025

Hindi Kailangan! Here's why ⤵️

🔹 Analytical Thinking – Hindi mo kailangang maging math expert! Mas importante ang pag-intindi ng ad performance data tulad ng CTR, conversion rates, at ACOS. Buti na lang, may tools tulad ng Amazon Ads Manager at Helium 10 na nagbibigay ng malinaw na insights—walang kailangang komplikadong math!

🔹 Keyword Research & Strategy – Ang sikreto sa PPC ay mahanap at ma-optimize ang tamang keywords. Sa tulong ng Helium 10, Data Dive, at Amazon Keyword Planner, madali kang makakadiskubre ng high-performing keywords nang hindi mano-mano nagko-compute!

🔹 Campaign Optimization & Testing – Ang pagtakbo ng A/B tests, pag-aadjust ng bids, at pag-optimize ng ads ay mas tungkol sa pag-oobserve ng trends at paggawa ng smart decisions kaysa sa pag-compute ng numbers. May software dashboards na magpapadali ng tracking at strategy!

💡 Bottom Line: Hindi mo kailangang magaling sa math para maging expert sa Amazon PPC! Ang mahalaga ay strategy, testing, at analysis—at may tools na gagawa ng numbers para sa’yo! 🚀

🔥 Gusto mong matutunan ang Amazon PPC ads LIVE sa isang 2-day session? Comment MATH ⬇️

Note: Kung FPPCM student kana, definitely, this is NOT for you ha! ;-)
Umattend ka sa weekly mastermind!😁

23/03/2025

In this LIVE, interactive workshop, you’ll learn exactly what to do to create engaging content, fix a social media presence, and attract clients—even if you’re starting from scratch.

11/05/2024

How to increase your (Amazon PPC) click-through rate 👇

Here’s 3 ways to turn more impressions into clicks.

1. Refine Your Keyword Strategy
Good Amazon advertising starts with keyword. What you're targeting determines your audience. Choose high-intent keywords. Regularly analyze performance to w**d out underperforming keywords and double down on those driving the highest engagement.

2. Optimize Your Ad Creative
Sponsored Display and Sponsored Brand ads allow you to leverage creatives to make a better first impression. Make sure your lifestyle images or videos clearly display the product and highlight key features. For ad copy include critical product benefits and call out differentiators. (Bonus points for aligning your ad creatives with the search audience.)

3. Enhance Ad Placement
Sponsored Products that appear at the top of search results or on competitor listings tend to receive more clicks. But top of search isn't always the most valuable placement. Experiment with different ad placements to find what works best for your product.

By focusing on these key areas, you can enhance ad engagement which should ultimately drive more conversions.

What have you found to increase click-through rates? Got any tips?

15/08/2023

I will die on this hill.

The correct answer is "it depends"

But depends on what?

I ask two questions:

1) How much control do I need over ad spend to these targets?

2) How important are impressions on this keyword to the success of this campaign strategy?

Those two questions help me determine if I should use a single keyword campaign or have 20 targets.

It's all relative.

What did I miss?

20/07/2023

Amazon Advertising - Sponsored Display

We can now choose from STOCK ASSETS.