26/05/2020
BRICK AND MORTAR NOON...
CLICK AND MORTAR NGAYON.
Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term brick-and-mortar business is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerce businesses in the 2000s, brick-and-mortar businesses are companies that have a physical presence (e.g., a retail shop in a building) and offer face-to-face customer experiences. (Ref. https://en.wikipedia.org/wiki/Brick_and_mortar)
Click and mortar is a type of business model that has both online and offline operations, which typically include a website and a physical store. A click-and-mortar company can offer customers the benefits of fast online transactions and traditional face-to-face service⦠(Ref. https://www.investopedia.com/terms/c/click_and_mortar.asp)
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