28/09/2026
"The Google Ads conversion goal says inactive. Can you fix it?"
One of our partners came to us with a tracking problem. They had a Submit Lead Form conversion action in Google Ads. It was set up. But it wasn't recording anything.
Inactive.
Every lead coming through the website — Google Ads had no idea it happened. No conversion data. No optimization signal.
The algorithm was flying blind.
What we found during the audit:
The website was WordPress. The team assumed the form was a third-party plugin.
It wasn't. It was a white-labeled GHL form embedded into WordPress.
This matters because how you capture and pass form data depends entirely on what platform the form actually lives on.
Build your tracking around the wrong assumption and nothing connects.
What we did:
Updated the form fields inside GHL to properly capture user data on submission. Made sure UTMs and GCLID are captured on landing and passed through on form submit. Connected everything so that when someone fills out the form:
✅ GA4 receives the event with correct source, medium, and campaign details
✅ Google Ads receives the conversion with user data — enabling Enhanced Conversions
✅ The Submit Lead Form goal goes from inactive to active
The result:
Within a few days, the Google Ads goal started recording conversions with actual user data flowing through. Enhanced Conversions active. GA4 reports populating with correct attribution.
Our partner can now see exactly which campaigns are generating leads.
This is what we do at Design and Data Rockstars
We don't just install tags. We audit the full data pipeline — from form to platform — and make sure every conversion signal reaches where it needs to go.
If your Google Ads goals are inactive or your form submissions aren't being tracked properly, something in between is broken.
We find it and fix it.
Want us to check yours?
Start with a free Signal Check at signalchecker.designdatarockstars.com 🚀
