Avanceña Public Relations

17/03/2026

Results that resonate. 📈

In PR, there is a major difference between 'bought' visibility and 'earned' credibility. For the SONDRIS campaign, we stayed true to our philosophy of intentional, high-impact visibility.

Securing nearly 20 million impressions through purely organic reach proves that when the strategy is right, the message travels. Proud of this milestone for Avanceña PR and our partners Arthaland and Japan's Mitsui Fudosan. 🥂

Sincere gratitude to the MEDIA for the remarkable earned coverage of our February 28 launch. Your support continues to be the cornerstone of our strategic success.🫶

15/03/2026

The unveiling of SONDRIS in Makati—a landmark partnership between Arthaland and Japan’s Mitsui Fudosan—officially brought our vision of "Life in Perfect Balance" to the forefront of sustainable urban living.

We extend our sincere gratitude to our MEDIA partners for the exceptional coverage following our launch on February 28. Features in major broadsheets and digital outlets have been instrumental in showcasing our commitment to world-class, sustainable design.

Thank you for your continued support in highlighting this new chapter of green luxury and intentional living in the Philippines.

03/03/2026

APRwrap!

SONDRIS: Makati’s Newest Landmark for Intentional Living | Life in Perfect Balance
📍 Fairmont Makati | 02•28•2026

ARTHALAND, in partnership with Mitsui Fudosan (Asia) Pte. Ltd., introduces Sondris, a premium green residential development rising along Arnaiz Avenue, Makati. Designed with meticulous intention and influenced by Japanese sensibilities, Sondris brings together refined architecture, wellness, and environmental stewardship to establish a new standard for elevated urban living.

The official launch was held under the theme “Life in Perfect Balance,” where guests experienced firsthand the harmony of sustainability, wellness, urban sophistication, and intentional living that defines the development. The event featured immersive experiential zones dedicated to sustainability, wellness, and the Makati lifestyle, along with a CWC Interiors exhibition showcasing three design packages that allowed attendees to envision how each residence can be tailored to their personal aesthetic.

Avanceña Public Relations is honored to serve as the exclusive communications architect for ARTHALAND.

📸 Arthaland

22/02/2026

Unveiling SONDRIS Makati’s Newest Landmark for Intentional Living
SONDRIS heralds a distinguished new era of urban living—where sustainability, wellness, and artistry converge in perfect harmony.

18/02/2026

CREATE • SHAPE • AMPLIFY

06/02/2026

PR Campaign Spotlight! ❤️

12/01/2026

BJ Mercantile, Inc. hands over first THACO sleeper buses to Cagsawa Travel and Tours, Inc.

BJ Mercantile, Inc. (BJM), the official distributor of THACO commercial vehicles in the Philippines, has officially turned over the country’s first two THACO sleeper buses to Cagsawa Travel and Tours, Inc., setting a new standard for stylish, comfortable and convenient travel between Manila and the Bicol Region. Designed to elevate the passenger experience, the THACO Mobihome is a new generation of luxury sleeper buses, designed, manufactured and assembled by THACO AUTO, the largest and most modern bus plant in Southeast Asia.

The PR campaign generated significant media coverage across various platforms.💫

✅ 23.3 million total impressions across all platforms

✅ ₱5 million in EARNED media value, achieved within two weeks

THANK YOU to our MEDIA PARTNERS for the feature and coverage! 🫶

26/11/2025

Watch ARTHALAND unveil Project BEAM (Bamboo for Ecological Architecture and Materials) – the Philippines’ first commercial-scale bamboo structure.

Watch ARTHALAND Unveil Project BEAM (Bamboo for Ecological Architecture and Materials) – The Philippines’ First Commercial-Scale Bamboo Structure.Experience ...

27/06/2025

APRwrap!

Press Conference | BJ Mercantile, Inc. & THACO Auto Memorandum of Understanding on bus distribution cooperation in the Philippines

BJ Mercantile Inc. (BJM), one of the country’s leading conglomerates, has significantly expanded its automotive portfolio through its partnership with Vietnamese automotive powerhouse THACO. Under the Memorandum of Understanding (MOU), BJM will become the official sales, service, and parts distributor of THACO trucks and buses in the Philippines.



📸 BJ Mercantile, Inc.

02/12/2024

Una Apartments: ARTHALAND’s First Multi-Certified Mid-Market Condo Reaches New Heights with Topping-Off Ceremony

Thank you, Property Report PH Philippine Star 🫶