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Avanceña PR is a full-service public relations consultancy

26/05/2026

🌟 HISTORIC WIN: Avanceña PR x SnowCaps x Binibining Pilipinas Sets a New Gold Standard! 🎉

We didn’t just make history—we completely redefined what strategic PR can do. Delivering results that resonate.

The media dust has settled, and the final numbers are officially in for the SnowCaps x Binibining Pilipinas Brand Day. Thanks to everyone’s hard work, strategic push, and relentless energy, we have achieved a monumental milestone for the brand.

Take a look at these unprecedented, record-breaking results:

📈 181 Media Coverage Pick-ups across major multi-platforms

✨ 150+ Million in total impressions and reach

💎 PHP 30+ Million in Earned Media Value (EMV)

This is officially The Ultimate Glow-Up in Pageantry PR History. 👑✨

A heartfelt THANK YOU to our media partners who always show up for us and helped amplify this vision, and to the entire team for executing a flawless campaign. Your support turned this partnership into an absolute powerhouse.

To Vida NutriScience, Inc. and SnowCaps, thank you for trusting Avanceña Public Relations to bring this vision to life. The new era of Filipina beauty and wellness is here, and it is radiant! 🩷✨

19/05/2026

History unfolds today in Philippine pageantry! 👑✨

Avanceña Public Relations is honored to lead the strategic communications and PR efforts for the monumental partnership between Vida NutriScience, Inc. and Binibining Pilipinas Charities, Inc.

Today, we officially launch the Snow Caps x Binibining Pilipinas Brand Day, celebrating a historic milestone as Snow Caps takes center stage as the organization's first-ever official glutathione supplement partner for Binibining Pilipinas 2026.

✨ A Legacy of Radiance. A Partnership of Prestige. ✨

05/05/2026

Something beautiful is unfolding.....
Coming soon.....
05•19•2026

29/04/2026

The Power of Earned Media 📈✨

In an era of paid ads, authentic storytelling still cuts through the noise. In just one week, we’ve dominated the headlines across 9 National Broadsheets and 3 Premier Online News Sites.

We are proud to share the 7-day results of our latest PR campaign—achieved 100% organically!

The Results:
✅ 40 Organic Media Pick-ups
✅ 34.2M Estimated Reach
✅ 7.3M in Media Value

Proof that when the narrative is right, the reach follows. A sincere thank you to our media partners for helping us amplify this story!

To the editors and journalists who made this possible: Thank you! 🫶✨

20/04/2026

Witness the beginning of Liv. 🌿🪏

A new landmark rises in the heart of Katipunan.

Redefining the standard of living in Quezon City.

17/03/2026

Results that resonate. 📈

In PR, there is a major difference between 'bought' visibility and 'earned' credibility. For the SONDRIS campaign, we stayed true to our philosophy of intentional, high-impact visibility.

Securing nearly 20 million impressions through purely organic reach proves that when the strategy is right, the message travels. Proud of this milestone for Avanceña PR and our partners Arthaland and Japan's Mitsui Fudosan. 🥂

Sincere gratitude to the MEDIA for the remarkable earned coverage of our February 28 launch. Your support continues to be the cornerstone of our strategic success.🫶

15/03/2026

The unveiling of SONDRIS in Makati—a landmark partnership between Arthaland and Japan’s Mitsui Fudosan—officially brought our vision of "Life in Perfect Balance" to the forefront of sustainable urban living.

We extend our sincere gratitude to our MEDIA partners for the exceptional coverage following our launch on February 28. Features in major broadsheets and digital outlets have been instrumental in showcasing our commitment to world-class, sustainable design.

Thank you for your continued support in highlighting this new chapter of green luxury and intentional living in the Philippines.

03/03/2026

APRwrap!

SONDRIS: Makati’s Newest Landmark for Intentional Living | Life in Perfect Balance
📍 Fairmont Makati | 02•28•2026

ARTHALAND, in partnership with Mitsui Fudosan (Asia) Pte. Ltd., introduces Sondris, a premium green residential development rising along Arnaiz Avenue, Makati. Designed with meticulous intention and influenced by Japanese sensibilities, Sondris brings together refined architecture, wellness, and environmental stewardship to establish a new standard for elevated urban living.

The official launch was held under the theme “Life in Perfect Balance,” where guests experienced firsthand the harmony of sustainability, wellness, urban sophistication, and intentional living that defines the development. The event featured immersive experiential zones dedicated to sustainability, wellness, and the Makati lifestyle, along with a CWC Interiors exhibition showcasing three design packages that allowed attendees to envision how each residence can be tailored to their personal aesthetic.

Avanceña Public Relations is honored to serve as the exclusive communications architect for ARTHALAND.

📸 Arthaland

22/02/2026

Unveiling SONDRIS Makati’s Newest Landmark for Intentional Living
SONDRIS heralds a distinguished new era of urban living—where sustainability, wellness, and artistry converge in perfect harmony.

27/06/2025

APRwrap!

Press Conference | BJ Mercantile, Inc. & THACO Auto Memorandum of Understanding on bus distribution cooperation in the Philippines

BJ Mercantile Inc. (BJM), one of the country’s leading conglomerates, has significantly expanded its automotive portfolio through its partnership with Vietnamese automotive powerhouse THACO. Under the Memorandum of Understanding (MOU), BJM will become the official sales, service, and parts distributor of THACO trucks and buses in the Philippines.

📸 BJ Mercantile, Inc.

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