ZIG Digital

13/01/2020

Taal Volcano has been put under Alert Level 4. This means that hazardous eruption is imminent and that the following will be felt:

- Intense unrest
- Continuing seismic swarms, including harmonic tremor and/or low frequency earthquakes

Let us continue praying for Taal, its neighboring cities, and for our dear country. Stay safe, everyone!

03/12/2019

Gary Vaynerchuk said it best.

We live in a time where the middleman has less and less say about what gets read, viewed, or listened to by the public. We can go on the different platforms available online (most of which are free, like Facebook) and upload an image, a video, or article that we shot or wrote. This only means that we have the power. We have the power to create and put our thoughts, opinions, and works in progress/masterpieces online.

This also means that we can be more than our main jobs, side hustles, small businesses, etc. We can be vessels of whatever message that needs to get out and voices for the different causes that we choose to advocate. Why not use that power and freedom? What a time to be alive, wouldn't you agree?

Please stay safe, warm, and dry today, mga Kababayan! Praying that Tisoy will not bring a lot of damage to our country.

18/11/2019

Although it's completely understandable for most people to associate brand identity with logo design alone, we all have to remember that meaningful branding goes beyond just fancy monograms and eye-catching icons. It's important to understand that determining your brand's identity should be a more comprehensive affair if you're serious about making an impact on your desired market.

Some basic things you need to consider when building a solid identity for your brand are as follows:

15/11/2019

We're fans of great work! This update of the Warner Bros. logo is classic and timeless. Job well done once again from the maestros over at Pentagram!

Brand identity for one of the world’s leading entertainment companies.

14/11/2019

It's basically and in one. The question is:

IS IT WORTH IT? 😉

Spotify and Apple Music have a new rival YouTube is expanding its platform beyond videos with the si

11/11/2019

A friendly reminder. Y'all have a kick ass week!

04/11/2019

Figuring Out Your Mission, Vision and Company Culture

Rethinking your Mission and Vision:

More than just the standard introductory paragraph you see in the “about” section of a company’s website, having a clear-cut “Mission and Vision” statement helps keep you and your team aligned with your company’s “reason for being”.

Your “Mission and Vision” must be your company’s lighthouse. That is, everything that you do, must always come back to or refer to it. It is a statement that speaks of your brand’s purpose and promise in the most precise manner possible.

Company Culture; A lot more than just House Rules:

According to Brand Leadership Expert, Denise Yohn: "Great brands are internally driven and externally aware." This quote is very important in terms of understanding the importance of company culture.

Culture speaks strongly of how you and your employees reflect the values and beliefs of your brand. You and your team must always live by it and take it to heart.

Always remember that having a balanced Company Culture helps your company produce and attract great team members and leaders. And great employees are capable of creating unforgettable experiences for customers, who, in turn, become believers of your brand.

31/10/2019

Halloween long weekend comin' up! Here's a list of movies to get you in the mood (aside from good ol' Magandang Gabi Bayan specials 😁) 👻👻👻

Goodbye, sleeping through the night. It was fun while it lasted.

25/10/2019

Week so stressful, our Social Media Manager turned into a chicken nugget 😁 Buti na lang, weekend na 😄

*Chicken nugget filter from Snapchat.

23/10/2019

Adidas' re-evaluation of how much they spend in different platforms and conclusion that "brand" is still where they should focus on is a realization businesses of every size (small, medium, or behemoth) should pay attention to and follow.

Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building.

21/10/2019

If you happen to work in the creative and advertising industries, "Brand", "Branding", and "Marketing" are words that you probably see, hear, and even use on a regular basis. But even though we're all so used to throwing them around in conversations and presentations, sometimes, we may find ourselves guessing at the differences between the three. And that's perfectly understandable because, truth be told, they can be a bit confusing sometimes.

Just in case you catch yourself struggling to pull the three terms apart in the future, however, we thought we'd give you their basic definitions based on what we've learned from experts like Marty Neumeier and Chris Do.