Loycee ART & Design

13/03/2024

"To design is to communicate clearly by whatever means you can control or master." - Milton Glaser

28/07/2023

REFRESH THE LOGO

The suggested right time to change the logo of an organization can vary depending on several factors. Here are six situations that we considered in changing the GBB logo design.

1. Rebranding

If the organization is undergoing a significant rebranding process, which involves changing its core values, mission, target audience, or overall image, a logo change is often considered as part of the rebranding strategy.

2. Outdated design

If the current logo looks outdated or no longer reflects the organization identity, it might be time for a refresh to stay relevant in a constantly evolving time.

3. Simplification and Versatility

A complex or intricate logo may not scale well across different platforms or sizes. A logo redesign can simplify the design for better versatility and recognition.

4. Anniversary or milestone

Sometimes, organization change their logos to celebrate a significant anniversary or milestone, signaling a fresh start or a new chapter.

5. Design trends

If the current logo design follows outdated trends or doesn't align with current design aesthetics, a logo update can help keep the brand/group looking contemporary.

6. Standing out

A unique and eye-catching logo can help to further distinguish itself from others, be distinctive, and leave a lasting impression. By standing out with a unique logo, you can increase visibility, create a stronger identity, and potentially gain the attention of those who are attracted.

However, it's important to note that changing a logo can be essential to conduct thorough research, seek feedback from stakeholders, and work with professional designers to create a logo that aligns with the organization/company's values, vision, and goals.

31/05/2019

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17/10/2017

07/10/2017

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13/09/2017

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11/09/2017

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