15/03/2022
11 Tricks about Writing a Great Product Description
1. List Product Features and Benefits
Before you plow into writing the actual description, take the time to make a list of all the product’s features and benefits. This way, you’re less likely to miss any key selling points out when writing the description.
2. Include Keywords for SEO Purposes in Your Product Description
Before you write the description, jot down the keywords your customers are likely to search for when looking for your product online. Subtly and naturally incorporate the keywords into the text to give your SEO a boost, which will help drive traffic to your products.
3. Use Influential Words
As well as using keywords, include powerful, influential words in the descriptions that grab people’s attention and help persuade shoppers to take further action. Such words will help you create a sense of importance and urgency around your product.
4. Make Your Description True to Your Brand
Your product descriptions should reflect the overall personality of your brand. For example, if your brand is new, funky, and fun, make your descriptions fun and funky to mimic its personality. Or, if your brand is more professional, create professional-sounding descriptions to they are in line with your brand’s image.
5. Think About What Your Shoppers Are Looking For
When writing product descriptions, be sure to ask yourself what it is your shoppers are looking for? Address these specific qualities in your descriptions and offer a solution to what they are looking for.
6. Think About Your Target Audience
When writing product descriptions, consider who your target audience is and write the descriptions in a tone that will resonate with your target audience.
7. Emphasize Certain Words and Phrases
Don’t be afraid to emphasize important words and phrases by using bold and italic fonts to make certain messages stand out to your audience.
8. Make the Description Scannable
Online readers are typically short of time and like to be able to scan text and receive the information they need immediately. Consequently, you should make your product description scannable and easily digestible by using plenty of bullet points, sub-headings and avoiding making it too lengthy.
9. Proofread the Text
Descriptions littered with typos, spelling mistakes, and grammatical errors won’t do the professional image of your brand may favors. Before publishing the descriptions make sure you proofread them to ensure they are typo-free.
10. Split Test the Descriptions
Use split test to test the different lengths, formats, words, and more of your descriptions to help optimize your product page and improve conversion rates.
11. Read it Out Loud
Before you make the descriptions live be sure to read them out loud. Once you’re convinced your descriptions are persuasive, convincing, engaging, honest, and convertible, it’s time to promote your products to the audience that matters. 👍👌✔