Yvan Palomar

Yvan Palomar Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Yvan Palomar, Advertising/Marketing, J. Caday Street, Sogod.

as a Social Media Manager We help you manage an organisation's online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.

27/09/2024

ug wala lang koy outsource. dili gyud tawon 😅

Set goals that make sense for your businessLet’s kick things off with a quick question:“What do you want from social med...
19/04/2021

Set goals that make sense for your business
Let’s kick things off with a quick question:

“What do you want from social media, anyway?

Social media strategy planning starts with your goals.

Perhaps you want to build a community or a more dedicated following. Maybe you want your social accounts to drive more revenue this year.

Either way, your goals will define your content strategy and how much time and energy you’ll need to dedicate to your campaigns.

Sample social media goals for 2021 and beyond
What really matters is that you set realistic social media goals.

Emphasis on “realistic,” by the way. We recommend tackling smaller objectives that allow you to scale your social efforts in a way that’s both reasonable and affordable.

Below are some sample goals that businesses of all shapes and sizes can pursue.

Increase brand awareness. This means getting your name out there. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content that emphasizes your personality and values first.

Generate leads and sales. Whether online or in-store, followers aren’t going to make social purchases by accident. For example, are you about alerting customers about new products and promos?

Grow your brand’s audience. Bringing new followers into the fold means finding ways to introduce your brand to folks who haven’t heard of you before.

What Does a Brand Identity Include?A logo and a color palette alone do not make a brand identity. When designing your id...
19/04/2021

What Does a Brand Identity Include?
A logo and a color palette alone do not make a brand identity. When designing your identity, you need to create a comprehensive visual language that can be applied to everything from your website to your packaging. Depending on your brand (and the type of content you plan to create), your needs may be more expansive, but a basic brand identity includes:

--Logo
--Colors
--Typography
--Design System
--Photography
--Illustration
--Iconography
--Data visualization
--Interactive elements
--Video and motion
--Web design
Remember: Your brand identity should translate across mediums, so include everything you need to make sure it does.

The Keys to a Strong Brand Identity
That said, just because you design those elements doesn’t mean they’re effective. A strong brand identity needs to work for everyone, both your internal team (e.g., brand ambassadors, content creators) and the people who will interact with it (e.g., customers). As you embark on the design process, make sure your brand identity is:

Distinct: It stands out among competitors and catches people’s attention.
Memorable: It makes a visual impact. (Consider Apple: The logo is so memorable they only include the logo—not their name—on their products.)
Scalable and flexible: It can grow and evolve with the brand.
Cohesive: Each piece complements the brand identity.
Easy to apply: It’s intuitive and clear for designers to use.

To the outside world, creating posts for social media may seem easy. Marketers and brands around the world know there’s ...
18/04/2021

To the outside world, creating posts for social media may seem easy. Marketers and brands around the world know there’s more to social media content creation and editing than meets the eye. From choosing the perfect image to represent your point of view, to writing Twitter updates with the perfect hashtag and tone of voice, here are some tools to help you along the way.
One of example of that is :
Hashtagify.me is a free tool (with paid add-on features) that allows you to search for hashtags. Once you’ve searched for a hashtag, you can determine its popularity and how it’s used. The tool is simple to use: in the upper right-hand corner, type in a hashtag you are curious about, and search to find out its performance and related hashtags. You’ll also see the top influencers for that hashtag, as well as recent tweets using that hashtag. Paid users can sign up for alerts on particular hashtags, track influencers and usage patterns, and more.

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—...
18/04/2021

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social.
Communication
At its core, social media is a communication platform—so as a social media professional, it’s important to have strong communication skills that can flex to fit any platform, media, character count or audience.

When it comes to social media skills, creativity is particularly versatile. Creativity helps social media managers:
--Develop innovative, risk-taking social campaigns
--Create visually appealing, multimedia content
--Consider every aesthetic detail of a social post, from images to links to formatting of copy
--Lead productive brainstorms that bring out their teammates’ best ideas
--Hone and expand their brand’s voice and persona

Resources to flex your creativity
Creative Mornings events: Creative Mornings is a global breakfast event series for the creative community. Join a local event or the online community to connect with other curious, creative leaders in marketing, design and social.
Improvisation classes: Taking improv classes can teach you how to problem-solve in a different way and give you more confidence in managing customer responses on the fly.

17/04/2021

How to create page..

Our study found that the best tool for measuring consumer-engagement efforts is the “decision simplicity index,” a gauge...
17/04/2021

Our study found that the best tool for measuring consumer-engagement efforts is the “decision simplicity index,” a gauge of how easy it is for consumers to gather and understand (or navigate) information about a brand, how much they can trust the information they find, and how readily they can weigh their options. The easier a brand makes the purchase-decision journey, the higher its decision-simplicity score. Brands that scored in the top quarter in our study were 86% more likely than those in the bottom quarter to be purchased by the consumers considering them. They were 9% more likely to be repurchased and 115% more likely to be recommended to others.

Shifting the orientation toward decision simplicity and helping consumers confidently complete the purchase journey is a profound change, one that typically requires marketers to flex new muscles and rethink how they craft their communications. Some practical lessons can be drawn from brands that are leading the way. The processes of aiding navigation, building trust, and making it easier to weigh options often happen simultaneously, or at least aren’t strictly linear, but for clarity we’ll discuss them separately below.

Green marketing starts with embodying everything about the idea. You need to make it a part of your brand by simply prac...
17/04/2021

Green marketing starts with embodying everything about the idea. You need to make it a part of your brand by simply practicing what you preach. This means that everything from how your business is operated, how you source parts and components, the packaging materials you use, and how you address a problem is centered on being green. You can really hurt your marketing and your brand reputation if you’re caught not practicing what you preach.
Start with the Product or Service
While your sustainable marketing strategies can focus on the bigger issue, you still need to make sure that your product or service can win over consumers. This means that you need to really make sure that the quality is on par with competitors, the price is comparable, and it’s just as easy to use. Once you’ve got that down, you can appeal to consumers that really want to make a difference.

To help consumers evaluate choices, most brands describe their differentiating features and benefits. Some go a step fur...
16/04/2021

To help consumers evaluate choices, most brands describe their differentiating features and benefits. Some go a step further, offering buying guides containing side-by-side brand or product comparisons. For example, a bank might compile a catalog of its checking account options that lists the features of each one. Both approaches provide lots of information, but neither offers much guidance, leaving the consumer as confused as ever about the “best” choice.
Brands need to take a different tack. Except in cases of low-value products, consumers increasingly expend most of their effort learning about and weighing their choices. For items costing more than $50, a quarter of customers report that most of their effort is spent on product research. About 20% say that most of their effort is spent on comparison shopping.

The marketer’s goal is to help customers feel confident about their choice. Just providing more information often doesn’t help. Instead, marketers need to provide tools that allow customers to identify and weigh the features that are most relevant to them. A classic example is De Beers’s use of the “4 Cs” (cut, color, clarity, and carat) to frame the complex and often vexing comparison of diamonds. The 4 Cs simplify the buying decision by giving consumers confidence that they are weighing the essential features of the diamonds they’re considering and making an informed choice.

In the context of decision simplicity, “trust” isn’t about trusting the brand; it’s about trusting the information gathe...
16/04/2021

In the context of decision simplicity, “trust” isn’t about trusting the brand; it’s about trusting the information gathered. Marketers often miss this point and put their efforts into activating brand recommenders who simply focus on product features and benefits. Consumers also need information about an adviser’s decision criteria and brand usage.
What does trusted advice look like? Consider the current “haul video” phenomenon among teenage girls. After shopping at a mall, many girls upload YouTube videos of themselves talking about their haul (purchases). In the videos, they discuss not just what they bought but also why, and how they plan to mix their new items with the rest of their wardrobe. This takes the complicated world of teen clothing and accessories—a world fraught with danger from shifting trends and overwhelming choice—and simplifies it, by showcasing fashionable peers who offer trustworthy guidance. In essence, the “hauler” cuts through the seemingly infinite options and provides decision-making criteria. J.C. Penney and American Eagle have capitalized on the phenomenon by hosting unbiased haulers on their sites and in their digital communications. Neither retailer requires that the haulers show only brands purchased at its store, and the haulers are transparent about their links to the companies (Penney, for instance, gives its star haulers gift cards).

Recently, interest in researching the decision to buy through social media has increased due to its significant impact o...
15/04/2021

Recently, interest in researching the decision to buy through social media has increased due to its significant impact on the global economy . Many studies have declared it as the most significant component in the formation of consumer behavior and decision-making . Attractive ad and advertised product help convince the consumer and motivates his purchase decision through the creativity in the idea, design, brand image, and celebrity endorsement . According to Holis , exposure to a single online ad can have a significant impact on the purchase and help decide to buy a new product. The advertising drives consumers to buy a product or service by gauging in the emotional reaction of the recipient through visual elements of advertising messages. Also, the preference and likelihood of online purchases increase if the consumer likes the design of the ad ]. The model of consumer purchasing stages consists of a range of factors ranging from psychological, social, and cultural factors. The models of the hierarchy theory predict the hierarchies of effects (HoE) theory, which begins with cognitive factors (mental or rational), then emotional feeling (feelings and emotions), and finally the conductive work aspects (motivation and behavior) up to the purchase intention and decision. The data stage affects the consumer’s perception of his or her need for a product or service. Information is often from two main sources: marketing efforts (product features, price, advertising, and location) or through the surrounding social interactions such as family and friends, social neighbors, and cultural and cultural membership. This is followed by an interaction phase that is related to how a decision is made. Psychological factors such as motivation, perception, level of education, etc. affect the need of the client, search for information, and competitors.

Advertisement plays an important role in influencing consumers' decision making. It takes place in each stage of the con...
15/04/2021

Advertisement plays an important role in influencing consumers' decision making. It takes place in each stage of the consumer's purchase decision, it can even create the needs and wants of the consumers. In the IT industry, you will find many advertisements for new tools, software, or even hardware technology that is creating new needs for you. With such new needs, consumers are having more reasons to consume more than before. The advertisement which is based on the main two types: rational and irrational are having a psychological effect on people’s decisions. Nowadays, Google which is the second largest company¹⁰ in terms of value has advertisement as the main revenue stream. That shows how advertisement became an important tool for any business to influence consumers and make them buy new products. That also shows how the advertisement is taking big steps toward digital media with more autonomy than ever before.

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