Socials by Ariane

Socials by Ariane Creating content in social media platforms like Facebook and Instagram.

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10/07/2022

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06/07/2022
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30/06/2022

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28/06/2022

25/06/2022

How to Create Engaging & Interesting Content
Newsworthiness
• Anything that is considered newsworthy is a good idea to generate content around. The pillars of newsworthiness are timeliness, proximity, conflict and controversy, human interest, and relevance.

Media
• Static images should have a clear visual and not include a lot of words (that is what the caption is for).
• Using gifs or videos is excellent – the movement attracts the audience’s attention and is more interesting to look at than just an image.

Storytelling
• Use storytelling as a way to engage the audience and develop a brand voice.
• It is a creative way to convey your message without seeming like you are trying to sell a product.

Trends
• Current digital and societal trends are important to stay relevant, but always make sure that it aligns with your brand.

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