29/09/2020
SEO a savior for businesses during this pandemic?
Why is it investing in SEO so important?
Everyone are going through tough times because of this pandemic situation. Most importantly, business owners!😔
Businesses are closed, the sales graph is falling off while the expenses graph is rising.📈📉
Some businesses started to reduce their cash burn by laying off employees and cutting off their marketing and advertising spend.
eMarketer predicted that a 14.8% decline in search ad spends during the pandemic times.
So, it is very crucial to invest in the right things to help the business raise again.
Where to invest?
No Doubt! It should be SEO.
Let me point out a few things that can help you understand why it is essential to put more of your marketing efforts in SEO during these tough times.
SEO [Low cost than Paid advertising]
Paid advertising seems to be fair and produce results as long as you pour your money into it. But when you stop paying for it, the results will disappear.
On the other hand, Organic marketing [to be specific, SEO optimization] will give long term results for the money spent.
And the best part is you need not to feed it with money all the time for the results to come in.
Your marketing budgets might be tight during this pandemic, But you dont need to shell out your money on paid advertising. Instead, you can invest in a low cost alternative, which can drive more results, i.e., SEO.
A firm conductor report said that more than 50% of marketers believe that SEO is the most important during these covid times.
Are you one of the wise marketers?
Local Searches Raising.
With restrictions in logistics and other movements during the pandemic, People started looking for services or products close to their locality.
This situation had made the local searches to rise like never before,
therefore the local search has become a crucial link between businesses and consumers.
This made SEO, a crucial lifeline for marketers who could maintain their seo efforts during this covid situation.
Let this pandemic be the lesson for all LOCAL businesses to take SEO more seriously and start putting their marketing efforts into Google My Business [GMB] and local SEO.
SOW TODAY, REAP FOR YEARS...
It should be very clear that SEO is not a quick fix. Never expect immediate results like paid marketing.
It is a long term strategy that needs consistent efforts to reap its benefits.
But one thing for sure today's efforts will be beneficial for your future Because "Previous seo efforts are still capable of making money today."
"Long term strategy for long term benefits - SEO."
Domination of Ecommerce
People who want to buy things directly from stores started to buy stuff from the comfort of their homes because of this covid situation.
This change in buying behaviors among people had made the ecommerce to dominate in the market.
And this situation has forced all offline stores to come online.
So, it is very clear that the Winning business should have an online presence, and the best way to have that online presence is through SEO.
Conclusion
SEO is like growing a tree. It takes time to grow.
But once it grows, it will bear fruit for a long time, especially during these hard times.😇
Contact us now to start 🤝💯
