Adsmart Marketing Services

Adsmart Marketing Services Helping Business Owners leverage their business through online advertising and Facebook Ads

Are You Hitting Your Target Audience?Facebook has 2.38 billion monthly users around the world. Think about your potentia...
17/08/2021

Are You Hitting Your Target Audience?

Facebook has 2.38 billion monthly users around the world. Think about your potential customers. In this digital era everyone is on Facebook, whether they’re a CEO, businessman, household women or a college student. No matter what your target audience is, they are easily available on Facebook.

But there is a catch, merely posting on Facebook won't be enough to convert users into customers. You have to run FB ads, with your target audience and they have to be successful Facebook ads, to generate sales.

You can choose your target audience on various factors. Factors like target country, local location, education, gender, age, interest, relationship status and many more. Just make sure your target audience is fairly large but as specific as possible.

The Primary Benefit of Facebook Ads: Targeting Custom Audiences

Facebook ads offer much more narrow audience targeting than their boosted post counterparts. This is probably the most noteworthy benefit of ads, simply because of the widely known marketing dogma that it’s not a matter of how many people you reach, but who.

Within the Facebook Ads Manager, you can build custom audiences based on your website traffic, page, post engagement, Instagram traffic, email lists and more.

For example, you can choose to market toward folks who have responded to a recent event you put on, as well as those users’ friends. If you manage other pages, you can pull those followers in as well.

There’s also a tool called Lookalike Audience, which creates a wider target audience based on those initial customizations. This is especially beneficial for businesses that are still working on growing their following in a targeted fashion. Basically, you get the chance to duplicate your existing engagers via Facebook’s advertising algorithm. If you’re going the ads route, you should definitely opt for this feature.

You can even w**d out consumers who you don’t want to include in your targeting efforts. You can do this based on certain interactions they have taken with your page, interest groups they’re in and more.

Difference Number 1 – Campaign Objectives: 3 vs. 11A Boost Post provides only 3 objectives. The Facebook Ads manager, ho...
17/08/2021

Difference Number 1 – Campaign Objectives: 3 vs. 11

A Boost Post provides only 3 objectives. The Facebook Ads manager, however, provides advertisers 11 options for campaign objectives that help businesses achieve their business goals. The Boost Post objective is primarily engagement.

For Facebook ads, the 11 campaign objectives fall into 3 buckets:
• Awareness – get eyeballs on your brand, product or services
• Consideration – gets the customer closer to purchasing
• Conversion – drive conversion actions however you have defined them (sales, or clicks on website certain buttons, other actions you want people to take on your website)

What’s important to understand about how Facebook operates is that it has an algorithm that optimizes for different metrics depending on what the campaign objective is.

• Are you trying to increase brand awareness?
• Just want to get the most eyeballs on your product or service?
• Got a video you want people to watch?
• Or perhaps you want leads

A Boost Post won’t help with any of the goals above anywhere as effective as Facebook ads will with its specific campaign objectives.

The primary focus of a Boost Post is engagement so Facebook will focus its algorithm on those people that it knows click “like” or comment on almost anything.

People within your target audience that do not historically engage with posts are not likely to see your ads since Facebook is optimizing for the campaign objective. Do you really want to eliminate those people from your targeting?

Facebook has evolved the Boost Post and it now provides 3 objectives overall, but engagement is still the primary objective and it still does not provide anywhere near the options that a Facebook ad does.

Facebook Ads vs Boosted Posts – Which Is Better?The Facebook platform provides you as an advertiser with a robust and ef...
17/08/2021

Facebook Ads vs Boosted Posts – Which Is Better?

The Facebook platform provides you as an advertiser with a robust and effective demographic and behavioral targeting. Hands down, when it comes to reaching people based on their interests, demographics and behavior.

But…

Your Facebook advertising results will vary greatly depending on how you use the platform – you can have a considerable impact, or none and waste your advertising dollars.

It’s like driving a sports car – you can leave it in first gear and plug along at a slow pace or shift into a higher gear and realize its real performance.

Is It Better To Boost A Post Or Create An Ad on Facebook Ads Manager?

It really depends on your goals and your knowledge of Facebook advertising, and the results you want to achieve. If you’re serious about growing your business and maximizing profit, way way better to create a Facebook ad inside Ads Manager. The boost post option is extremely limiting compared to a Facebook ad.

The Facebook Boost Post is primarily focused on engagement (people that click “like” or comment on almost anything) – engagement is poorly correlated to any business outcomes like increased sales, brand awareness, or leads.

Also, the Boost Post was designed to make it as easy as possible for non-techy people and page owners to effortlessly and quickly spend money with Facebook. So of course, Facebook stripped away many of the more technical and robust features that it provides in its ad manager.

Any business owner can easily access and boost a post from their business page running ads from its Ad Manager or Business Manager is a far more complicated task.

Let me uncover these differences in my next post.

15/05/2020

Our Facebook Ads Premium Plan helps your business to : Tap into recent purchase behavior. Get creative with life-event targeting. Use custom audiences to nurture leads and build loyalty. Create audiences that look like your own targets ("lookalike audiences"). Layer targeting options to get super gr...

12/05/2020

Our Facebook Ads Basic Plan helps your business to : Tap into recent purchase behavior. Get creative with life-event targeting. Use custom audiences to nurture leads and build loyalty. You can choose between ONE TIME SETUP or MONTHLY RECURRING (if you want us to manage the ads for you continuously t...

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