01/03/2026
Last February 21 and 22, the team mounted a successful mall activation in Cebu for our Client Visit Guam. The objective was to bring awareness to the new direct flight by Philippine Airlines from Cebu to Guam and to drive consideration of the island as the market’s next travel destination.
To help achieve this goal, we also partnered with BPI, and other retail partners such as New Era Cap Philippines, Havaianas, The Travel Club, Viajecito, and Imprint.
The activation drew over 5,000 visitors, achieved 120,000 on-ground reach, and generated 240 million online impressions. More importantly, the campaign drove real business impact: visitors purchased airline tickets on-site and booked tour packages with our travel partners Grand Hope Travel and Travel Care—delivering immediate conversions for the destination.
This activation didn’t just spark interest—it turned curiosity into bookings, proving that immersive, well-partnered experiences can directly move travelers from awareness to action.
