02/10/2026
AI is shaping demand before the click, Similarweb shows ChatGPT mentions drive 2.5x visits in 7 days yet most appear as search so last-click undervalues AI, agencies should track branded search lift and on-site engagement alongside AI visibility via . How will your agency adapt attribution?
Similarweb research shows AI recommendations can drive website visits that standard analytics fail to attribute. Here's what marketers need to know about AI attribution.