08/07/2026
Want to know how aesthetics can make you lose customers? It's never the homepage, it's the small stuff nobody screenshots.
The checkout with one field too many. The contact form that asks for your life story before it'll let you send a message. The navigation menu that made perfect sense to the person who built it and confuses everyone else. The button that isn't where your thumb expects it on a phone.
Tiny moments of friction that on their own feel like nothing. Stacked across every visitor, every day, they're the difference between a site that pays for itself and one that just looks expensive. The worst part: none of it shows up when you admire the design. It only shows up in the numbers, after you've already lost the sale.
Understand the difference between web design and UX design. Explore their roles, tools, and how they collaborate to build better websites.