27/05/2025
Here’s a behind-the-scenes look at how we brought the SAM25 campaign to life during our production shoot day—from setting up the gear, coordinating with the talents, to capturing key scenes with the whole crew in action.
Agency: CUE Philippines
Producer: Louis Alba
Director: Jeff Geronimo
Director of Photography: Saxby Dizon
Camera Operator: Glenn de Guzman
Gaffer: Lydermin Thomas D. Dizon Jr.
Audio: Jan Levi Sanchez
Production Assistants: Chleeon Dublin, Carl Senaris, Derick
Creative Direction: Fatima Villar, Jan Daryl Castrence
Senior Designers: Mel Perez, Alwyn Lingatong
Copywriters: Sharrys Balane, Loi Irene Tibayan
Set Design: Wynne Mendoza and team
Teleprompter: Mieko Gutierrez
Hair & Makeup: Darryl Austria and team
Transportation: Jay Mira
BTS Coverage: Cei Intud, Bryan Termulo
Special thanks to: Carl Cordero, Inna Antig, Kris Villongco, and Mars Delizo
Post-house: Potterhills Studio
Shoot Location: Studio Simula, JB Lombres, and Christian Santos