26/02/2026
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Global demand drives PH ube products in high-value market as exports reach $3.06M in 2025 – DTI
Rising international demand for authentic Asian flavors, natural food colorants, and diverse food applications drove the Philippines to generate $3.06 million in ube and ube-based product exports in 2025. This growth highlights the crop’s transition from a local staple to a premium export ingredient in key markets, including the Middle East, the United States, the United Kingdom, and Italy.
Preliminary data indicate steady growth in processed forms, including ube powder, puree, halaya, and flavor extracts. Industry monitoring also indicates strong interest from foreign manufacturers in incorporating ube into ice cream, baked goods, confectionery, specialty beverages, and ready-to-eat desserts.
Further, a report from Mintel’s Global New Products Database (GNPD) recorded 359 product launches worldwide featuring ube across various markets. While the country accounts for the largest share—primarily in cakes, pastries, sweet goods, and dairy-based products such as ice cream and frozen yogurt—new product development continues to gain ground overseas.
Read more: https://bit.ly/46CtJaD
