16/12/2020
forbes report about future innovation...
What 2020 Meant For Start-Ups?
Digital Went Mainstream.
The pandemic hastened the wide embrace of the digital revolution, even by companies who were slow to adapt. For all of these companies, the digital transformation is a one-way door: even as people return to pre-pandemic work habits, no company will back off their use of cloud, SaaS, or artificial intelligence. The success of Zoom, Salesforce’s acquisition of Slack, and increasing acceptance of Docusign, Figma, Airtable, and other collaboration tools as the new standard for enterprise work also point to an irreversible shift in how work gets done. (Disclosure: Greylock led the Series A financing at Figma.)
The result, I suspect, will not be a small handful of digital winners, but a growing army of start-ups focused on enterprise solutions. Increasingly, we are seeing digital tools focused on recruiting, training, assessment, product development, sales – all traditional needs of a large organization. The pandemic has triggered an endless series of discussions about “the future of work.” Just as 25 years ago, Microsoft Windows 95 prompted every business to operate around the PC, we will look back at 2020 as the year that the large enterprise accepted digital transformation as a necessity, not a choice.
