11/10/2021
Marketing with a purpose
Statistics show greater growth in businesses that have a clearly defined purpose beyond profit. Social media allows a cause or purpose to be shared across a wide audience. In return, the cause provides great content and a consistent theme for posts.
Benchmarking and goal setting
There is importance of using industry statistics as a benchmark for establishing realistic goals to aim for.
Real time marketing
Companies need to pick up the pace when reacting to large scale events and occasions - an obvious example being the World Cup. Brands need to be planning for these global happenings and integrating them into their campaigns. Seize the moment' and monitor trending keywords. If you want to increase engagement, be engaged.
Storytelling
Social media stories have become the best storytelling tool. The possibilities are endless from GIFs to polls, merchandise links, there are so many ways of engaging with your audience. There are 450M daily active users on Snapchat, Instagram Stories, and WhatsApp Status combined.
Influencer marketing
influencer marketing is quite simply a tactic of leveraging the followers of a social media influencer to sell your products. Influencers are usually part of a niche and spend considerable time and effort in winning the trust of their followers. This results in their followers trusting in their recommendations and advice.
Mobile usage
80% of social media time is spent on a mobile device. Businesses need to be tapping into the users who are networking on the go.
CEO of AGFA Social Media Marketing Mr.Badar Alam
