24/08/2026
70%+ of e-commerce carts never convert.
And the problem isn’t always traffic.
You can spend more on PPC, SEO, influencers, and social media — but if your checkout creates friction, you’re simply paying to bring people who leave without buying.
The biggest conversion leaks are often simple:
→ Unexpected costs
→ Forced account creation
→ Complicated checkout
→ Lack of trust
→ Poor mobile experience
More traffic won’t fix a broken checkout.
Find the friction.
Fix it.
Test it.
Measure the lift.
Your next customer may already be on your website.