Awais Khalid

02/06/2026

Custom Software Company in Malaysia, Cyberjaya.
Product: SaaS (ERPs, Legacy Support, etc)

17/04/2026

11/04/2026

You want it like that for your business? Send me a Message.

17/01/2026

If you're growing, you will have growing pains.
If you're shrinking, you will have shrinking pains.
If you've plateaued, you will have plateauing pains.

Basically... everything is painful and everything feels hard. Business is hard no matter which cycle you are in.

It's going to suck and it's going to be painful at all stages. Going up, going down, or staying the same. All feel painful.

Having frameworks to think through which cycle you are in and how to stay the course makes it a little bit more bearable. Business is hard. You just can't give up.

I hope this helps one person on facebook.
- alex ✊🏽

13/01/2026

Gemini gives better and more reasonable answers than ChatGPT.

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05/01/2026

FACEBOOK NEW FEATURE UPDATE!

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21/12/2025

“Most people think that hard part is getting started. The hard part is continuing to do the work when the excitement wears off and the grind feels hopeless.”

Alex Hormozi

01/12/2025

The PMax campaign started on 20 September.
Comparison chart of Nov and Oct months.

Conversions exponential GROWTH.
Cost/Conv. dropped to half.
Conv. rate increased.
Avg. CPC increased, which is natural when you try to scale.

95% conversion rate in this business.

24/11/2025

A Decade in a Page
"Simplicity is the ultimate sophistication" - Leonardo Da Vinci

We've covered a lot. And I think organizing what we learned into one place helps it sink in.

So I made this "back of the napkin" list of what we've covered and why.

1) How to define a lead from this point forward. You will know what you're after: engaged leads, not just leads.

2) How to turn leads into engaged leads with an offer or lead magnet. And, how to make them.

3) The Core Four - the only four ways we can let people know about the stuff we sell.

a) How to reach out to people who know us: ask them if they know anybody

b) How to post publicly: hook, retain, reward. Give until they ask.

c) How to reach out to strangers: lists, personalization, big fast value, volume

d) How to run paid ads to strangers: targeting, callouts, What-Who-Whens, CTAs, client financed acquisition

4) Maximizing the Core Four: More Better New

a) What keeps us from doing what I'm currently doing at ten times the volume? Then solving for that.

b) Finding the constraint in our advertising. Then testing until it frees the constraint. Then doing more until it gets constrained again.

5) The Four Lead Getters: Customers, Employees, Agencies, and Affiliates

a) How to get customers to refer other customers

b) How to get employees to scale your advertising without you

c) How to get an agency to teach you new skills

d) How to get affiliates launched and integrated

6) When advertising in the real world: The Rule of 100 and Open to Goal

a) The five step one-page advertising plan to get more leads today.

7) The seven levels of advertisers and the $100M leads machine in action.

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